Event Sales Manager

ABOUT THE COMPANY

Messe Berlin Asia Pacific is the regional headquarters of Messe Berlin GmbH, one of the world's leading trade fair organisers. Based in Singapore, Messe Berlin Asia Pacific develops and manages a growing portfolio of international B2B exhibitions and conferences across the Asia Pacific region.

As we continue to expand our regional presence and launch new events across different industry sectors, we are looking for passionate and commercially driven individuals to join our growing team.

RESPONSIBILITIES

We are looking for a driven and results-oriented Event Sales Manager to join our team in Singapore. The role will be responsible for driving exhibitor and sponsorship sales across Messe Berlin Asia Pacific's growing portfolio of B2B exhibitions and conferences, including both established events and new launches.

The ideal candidate is a strong B2B salesperson and relationship builder who is comfortable developing new markets, opening doors, and building a commercial pipeline from the ground up. You should be proactive, commercially minded, and confident engaging with senior decision-makers across different industries and markets.

Key responsibilities include:

Sales & Business Development

• Develop and execute sales plans to achieve exhibitor, sponsorship, and overall revenue targets for assigned events.
• Drive new business acquisition through proactive prospecting, lead generation, market development, and direct sales activities.
• Identify new customer segments, markets, and commercial opportunities to continuously expand the exhibitor and sponsor base.
• Develop tailored proposals, sponsorship packages, and commercial solutions based on customer requirements and event objectives.
• Manage the full sales cycle from initial prospecting and proposal development through negotiation, contracting, and account follow-up.

New Event Launches

• Support the commercial development and launch of new exhibitions and conferences across Asia Pacific.
• Build prospect databases and sales pipelines from the ground up for new event concepts and industry sectors.
• Identify and secure key exhibitors, sponsors, and early industry participants to support successful event launches.
• Conduct market outreach and gather customer feedback to help validate event propositions, pricing, and commercial opportunities.
• Work closely with Project, Marketing, Partnerships, and Conference teams to develop effective go-to-market strategies for new events.

Key Account & Client Management

• Build and maintain strong, long-term relationships with exhibitors, sponsors, key accounts, and prospective customers.
• Grow existing accounts through renewals, upselling, cross-selling, and participation across relevant Messe Berlin events.
• Understand customers business objectives and recommend appropriate event participation and marketing opportunities.
• Provide professional and timely support throughout the pre-event, onsite, and post-event cycle.

Regional & International Sales

• Develop business opportunities across Singapore, in key Asia Pacific and international markets.
• Work closely with Messe Berlin's international network, representative offices, sales partners, and agents to drive regional and international participation.
• Represent Messe Berlin Asia Pacific at relevant trade fairs, industry events, sales missions, and business meetings locally and internationally.

Sales Management & Reporting

• Maintain an accurate and up-to-date sales pipeline and provide regular revenue forecasts and progress reports.
• Monitor sales performance against targets and take proactive action to address gaps and identify new opportunities.
• Maintain accurate customer and sales information within the Company's CRM and relevant systems.
• Work closely with Finance to support invoicing, payment follow-up, and credit control where required.
• Monitor market developments, competitor activities, and customer feedback to identify opportunities for continued growth.

QUALIFICATIONS

• Minimum of 3-5 years of experience in B2B sales, exhibition sales, sponsorship sales, business development, or a related field.
• Experience within the exhibitions, conferences, events, or related B2B industries is strongly preferred.
• Proven track record of achieving sales targets and developing new business.
• Strong prospecting and business development skills, with the confidence to build new markets and customer relationships from the ground up.
• Excellent negotiation, presentation, and communication skills.
• Strong commercial acumen with the ability to understand customer needs and develop appropriate commercial solutions.
• Highly organised, self-motivated, and results-driven, with the ability to manage multiple priorities and sales pipelines.
• Comfortable working across different industries, markets, and cultures in an international environment.
• Experience working with CRM and sales management systems would be an advantage.
• Willingness to travel regionally and internationally as required.

WHY JOIN US

At Messe Berlin Asia Pacific, you will be part of a globally recognised trade fair organisation at an exciting stage of growth in the region.

You will have the opportunity to work across an expanding portfolio of international B2B exhibitions and conferences, including new event launches where you can play a direct role in building the business from the ground up.

You will work alongside an international team, engage with companies and industry leaders from across the world, and contribute directly to the continued growth of Messe Berlin in Asia Pacific.

If you are commercially driven, enjoy developing new business, and are excited by the opportunity to help build and grow international exhibitions, we would love to hear from you.

Please send your application to [Confidential Information].

**Only shortlisted candidates will be contacted. We thank all applicants for their interest in joining Messe Berlin Asia Pacific.