Director, Go-to-Market

Key Roles and Responsibilities:

. Leadership and oversight for annual overall strategic Go-to-Market (GTM) plan in the assigned geography and/or portfolio of products.

. Execute the translation of Go-to-Market (GTM) strategies and plans into a detailed marketing plan with clear tactics and accountabilities assigned across the core GTM team within area of responsibility.

. Translate consumer needs into product requirements working with product management and development teams.

. Develop and record go-to market strategy for new products.

. Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.

. Enhance product definition and positioning using competitive information, market and product analysis.

. Manage the marketing activities for a portfolio of complex products/services through their full life cycle.

. Responsible for taking the propositions to market and ensure their commercial execution success.

. Work closely with a variety of internal stakeholders to implement and execute the GTM strategy in the country.

. Tasked with creating and deploying a GTM framework that provides a commercial blueprint for propositions launches.

. Facilitate market research approach, methodology and integration of findings into product marketing department driving organisations go-to-market approach.

. Identify opportunities to ensure customer satisfaction and retention levels are maintained at optimum levels.

. Conduct regular business reviews to ensure compliance and governance in relation to contracted agreements with partners and alliances.

. Manage presales opportunities and implementation of the identified projects.

. Develop and manage the implementation of local policies and procedures and operating plans aligned to global strategy that will enable the achievement of the overall GTM strategy.

. Assume the role of go-to-market lead for the country and align sales with key opportunities.

. Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.

. Merge data driven market understanding with customer feedback to prioritize go to market strategies.

. Manage a team of managers and/or individual contributors and ensure performance goals are constantly reviewed and achieved.

Knowledge, Skills and Attributes:

. Broad knowledge of the business and products

. Advanced knowledge of strategy development, market planning, scenario planning, and market modelling

. Ability to work in a cross-functional environment with tight timelines

. Must be capable of developing and maintaining strong relationships across the organisation (and externally) in order to properly integrate strategies and plans

. Excellent organisational skills, attention to detail

. Demonstrate open and candid communication

. Initiative to ensure goals are achieved

. Demonstrates resourcefulness in getting things accomplished

. Ability to use judgement to make decisions about work process and apply improvements

. Ability to present complex topics to technical and non-technical audiences

. Strategic thinking and business acumen

. Excellent quantitative and qualitative analytical skills

. Proven ability to translate and integrate business goals and consumer insights into project plans and programs

Academic Qualifications and Certifications:

. Master's degree in business or marketing

. Relevant certifications

Required Experience:

. Significant experience with demonstrated achievement in leading go to market strategies and product marketing initiatives to meet goals and objectives

. Significant experience in a pre-sales/sales role

. Direct supervisory/management experience leading a team of individual contributors and managers

. Significant corporate, market, and business strategy experience with thorough knowledge of the health industry with emphasis on:

. Management and broad business experience across functional areas