Job Description
We are seeking a strategic and execution-driven Brand & Go-To-Market person to lead and scale our marketing initiatives. This role is ideal for someone who can translate brand vision into impactful campaigns, manage end-to-end marketing operations, and drive growth across customer acquisition, engagement, and retention.
Key Responsibilities
Campaign Planning & Execution
- Support end-to-end execution of marketing campaigns across digital, social and offline
- Collaborate with agencies on creative development, media buying, and content deployment
- Monitor campaign timelines and performance to ensure timely delivery and ROI target
Brand & Content Management
- Ensure consistent brand messaging across all touchpoints
- Assist in the development of marketing assets such as EDMs, social posts, and brochures
- Coordinate marketing calendars, product launches, and brand engagement initiatives
Performance Marketing & Analytics
- Track, analyze, and report on key marketing metrics (CTR, CAC, conversion, engagement rates, etc.)
- Recommend optimizations based on insights and market trends
- Work with CRM teams to plan and execute lifecycle campaigns
- Analyze competitors campaigns and promotions to identify gaps and opportunities
Cross-Functional Collaboration
- Work closely with product, sales, and customer support teams to align marketing efforts
- Manage vendors, agency partners, and promotional partners to deliver high-quality outputs
- Support budget tracking and procurement coordination for marketing spends
Qualifications
- 48 years of marketing experience, preferably in B2C or customer-centric industries
- Hands-on experience in executing digital and offline campaigns
- Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Excellent project management and communication skills
- Collaborative mindset with attention to detail and execution excellence
Preferred Qualifications
- Background in telecommunications, fintech, or digital-first consumer brands
- Experience with CRM/lifecycle communication (e.g. Salesforce, HubSpot, Braze)
- Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies
- Strong commercial acumen and ability to work with lean budgets and agile timelines
