Director, Digital Transformation

Who are we

UM is a strategic media planning and buying agency with a focus on Futureproofing brands. As architects of the media experience, we strive to build brands that will disrupt, and not be disrupted building brands that will stand the test of time. Over the last two years, UM has been growing from strength to strength in the Asia Pacific. We have recently been awarded several industry accolades including Campaign Asia's APAC Media Network of The Year 2021, Southeast Asia Consultancy of The Year 2021, and Southeast Asia Content Marketing Agency of The Year 2021. We are constantly on the lookout for Bold, Resilient, Forward-Thinking talent for our agency, and we are excited to induct them into our high-performance culture. Come join us if you are looking to belong to a future-forward network. Find out more at www.umww.com.

The opportunity

The Director, Digital Transformation reports to the Head of Digital Transformation APAC and is responsible for driving product excellence and engagement with senior as well as middle management client stakeholders to deliver excellence in the areas of precision strategy, media innovation partner management.

• Writing scripts and pulling data from multiple platforms, often requiring the harmonisation of 1st, 2nd and 3rd party data sources
• Undertake pre-processing of structured and unstructured data
• Build predictive models and machine-learning algorithms
• Analyse large amounts of information to discover trends and patterns
• Setting up platform integrations and data pipelines to enable improved data availability, portability and utility for various teams
• Working within data clean rooms to support sales and ROI measurement within walled gardens
• Present information using data visualization techniques
• Propose solutions and strategies to client business challenges
• Locate and define new process improvement opportunities
• Ability to review and analyse data to story-tell and present coherent strategies for media recommendations. This includes but is not limited to data from 3rd party syndication research panels such as Global Web Index, YouGov, Euromonitor and platforms such as Google, Facebook, proprietary agency tools and research from clients

Ideally

• Vast experience either with an agency, adtech company
• Experience in precision planning and activation, and addressable content implementation is necessary, along with a sound understanding of the Google and Facebook data and tech stacks
• Able to build strong relationships with key media vendors with the ability to obtain access to betas, thought leadership, category/consumer insights
• Demonstrated knowledge of the both the theory and practice of data science
• Experience in data mining, data systems and pipelines, and analysing and organising raw data
• Understanding of machine-learning and operations research
• Experience in R, SQL, Python and Excel
• Experience using business intelligence tools (e.g., Tableau)
• Analytical mind and business acumen
• Understanding business perspectives and distilling project goals into attainable pieces
• Storytelling with data: designing and communicating results to clients in easily digestible formats

UM is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.