About the Role:
STPI is expanding its creative and content teams as we enter an exciting chapter of growth.
As part of this, we're seeking a driven and creative Digital Content Specialist to research and produce content, including copy and scripts for social media, website and content marketing collateral - helping shape the voice of STPI across channels. This role suits someone with a strong understanding of digital content and the media landscape, a passion for contemporary culture, and well-honed editorial and copywriting skills.
Overall Job Objectives:
- Produce and publish high-quality written content and scripts that communicate the work of STPI, its artists and exhibition narratives across social media, CRM and CMS platforms (eg. Meta, Mailchimp, Sanity, etc.).
- Work with the Multimedia Producer and Creative Designer to turn copy into engaging visual storytelling using stills, motion and video.
- Maintain the high curatorial and editorial standards of STPI while adapting content for platform-specific formats and diverse audience types.
Core Responsibilities:
- Research artists, exhibitions and programmes to develop informed, accurate copy that reflects the work of artists and curators, whilst appealing to broader audiences.
- Write short-form social copy (posts, captions, mid-form pieces for EDMs/newsletters, and scripts for video/audio content.
- Produce punchy headlines, metadata, image captions, and microcopy for web, SEO and social formats.
- Edit and proofread copy for clarity, accuracy, tone and brand consistency.
- Maintain organised local copies of drafts, approvals and content calendars adhere to deadlines and version control.
- Ensure appropriate attribution, permissions and editorial approvals for quotations, images and archival material.
- EDMs: Lay out EDMs directly in Mailchimp, ensuring copy, imagery, and links are correctly placed and functioning.
- Social Media: Prepare posts, reels, stories for scheduling, including formatting copy, resizing assets, and adding tags, music, and UTM tracking links where applicable.
- Schedule and publish content across platforms, ensuring posts go live at optimal times.
- Provide clear written briefs for the Multimedia Producer and Creative Designer on creative assets needed 3-5 days in advance.
- Review, shortlist and select in-house photo, video, and graphic assets and source for external photo, video assets where required, ensuring they are aligned to the brief and STPI's visual standards.
- Iterate on edits with the creative team through to final approval, flagging any issues to the Manager, Content Marketing.
Job Specifications
Qualifications and Experience
- Degree or diploma in English, Creative Writing, Journalism, Communications, Art History, Cultural Studies or related discipline (or equivalent professional experience).
- 3-5+ years professional experience producing editorial and marketing copy across multiple formats and channels experience in the creative, cultural or arts sector is an advantage.
- Proven portfolio of short-form social copy, longer-form editorial or campaign writing, and scripts/voiceover work.
Skills and Knowledge
- Exceptional writing, editing and storytelling skills excellent command of tone, grammar and structure.
- Strong research skills and ability to interpret curatorial texts, artist statements and critical content into accessible copy without diluting meaning.
- Familiarity with social platforms, audience behaviors and format requirements.
- Competence with CMS, email platforms (e.g., Mailchimp), and collaboration tools.
Personal Attributes
- Intellectual curiosity and interest in contemporary art and culture.
- Clear, concise communicator and collaborative team player.
