Content Strategist

Job Summary

We're seeking a creative and strategic Content Strategist to lead content planning, development, and execution across multiple platforms, using storytelling, audience insights, and performance analysis to enhance brand presence and drive engagement aligned with business goals.

Responsibilities

• Develop and execute content strategies that align with brand identity and business objectives to drive engagement and growth
• Create and manage detailed content calendars for digital and social media platforms to ensure timely and relevant content delivery
• Write, edit, and oversee production of high-quality content that resonates with target audiences and supports campaign goals
• Collaborate effectively with marketing, design teams, and external partners to deliver integrated content campaigns
• Analyze content performance metrics and optimize content based on data insights and audience behavior to improve impact
• Identify emerging trends, opportunities, and innovative content formats to keep content fresh and competitive
• Maintain consistent brand voice and messaging across all content to strengthen brand recognition
• Manage content workflows and publishing schedules to ensure efficient content production and distribution

Required competencies and certifications

• 2-5+ years of experience in content strategy, content marketing, editorial, or related fields
• Strong writing and storytelling skills demonstrated through content creation and editing
• Understanding of social media platforms, SEO principles, analytics, and digital marketing strategies
• Experience managing content across multiple channels with measurable outcomes
• Ability to translate audience insights and data into actionable content plans
• Highly organized with proven project management skills to handle multiple content initiatives

Preferred competencies and qualifications

• Creative thinker with strong attention to detail in content development
• Data-informed decision maker who uses analytics to guide content strategy
• Self-driven and collaborative team player who contributes to a positive work environment
• Passion for tracking trends, culture, and audience behavior to inform content direction

Other Information

• Collaborative and fast-paced environment supporting growth and ownership
• Flexible and innovative culture encouraging creativity and initiative