Chief Marketing Officer

Chief Marketing Officer, Singapore

Insurance | Customer Experience | Digital Marketing

Our client is a market leader in the insurance space, delivering innovative solutions that put the customer at the heart of every decision. With an ambition to set new benchmarks in brand relevance, customer engagement, and market growth, the company is seeking an exceptional marketing leader to take full ownership of its brand and customer experience agenda for their Singapore business.

Key Responsibilities

The Chief Marketing Officer will set and execute the company's marketing and customer experience strategy in line with business growth priorities. As a member of the executive leadership team, the CMO will drive brand positioning, customer engagement, and market impact through integrated strategies across brand, digital, communications, product marketing, and go-to-market execution.

The role will own the end-to-end customer journey, leading Voice of Customer programmes and applying insights to enhance satisfaction, loyalty, and retention. Partnering with product, UX, and commercial teams, the CMO will translate market trends and customer needs into compelling value propositions and effective market execution.

In leading the marketing function, the CMO will build and inspire a high-performing team, fostering a culture of accountability, innovation, and collaboration to deliver measurable business results.

The Ideal Candidate

The ideal candidate will be degree-qualified with 15+ years of progressive leadership experience in marketing, brand strategy, and customer experience, ideally within the Financial Services, Insurance, Technology, SaaS, or related sectors. They will bring a proven track record in driving brand growth, digital engagement, and customer loyalty through data-driven strategies. Experience influencing product innovation, leading cross-functional initiatives, and managing complex go-to-market programmes is essential. Proficiency in marketing analytics and platforms such as Qualtrics, Gainsight, HubSpot, and Tableau is highly desirable.

To Apply

Please submit your resume (in MS Word format) to Jacee Liau at [Confidential Information], quoting the job title and reference number JL 17285.

Thank you for your interest in this opportunity. While we'll be reaching out only to shortlisted candidates, we value your application and will keep your profile in mind for future roles that may be a better fit.

(EA License: 21S0597 | Registration ID: R1107902)