Brand Manager

Role Overview

This role will drive the organisation's brand strategy and execution to strengthen brand equity, positioning, and market differentiation. The incumbent will lead integrated brand campaigns, oversee brand experience across all touchpoints, and ensure consistent brand expression across digital and offline platforms.

Key Responsibilities

• Define and refine brand positioning, messaging frameworks, and brand architecture.

• Lead integrated brand campaigns from concept to execution across digital, social, partnerships, and offline channels.

• Drive brand storytelling and content direction to enhance engagement and market relevance.

• Ensure brand consistency across all customer and stakeholder touchpoints.

• Translate market insights and consumer trends into actionable brand strategies.

• Track and analyse brand performance metrics (awareness, engagement, sentiment, brand lift).

• Collaborate with marketing, business, and external agencies to execute brand initiatives effectively.

Requirements

• Bachelor's degree in Marketing, Branding, Communications, or related field.

• 6-8 years of experience in brand management, brand strategy, or integrated marketing.

• Proven track record in building and executing brand campaigns.

• Strong understanding of consumer behaviour, brand positioning, and digital brand building.

• Experience working with creative or media agencies preferred.

Interested candidates, please send in your updated resume in MS Words to [Confidential Information]

This is in partnership with the Employment and Employability Institute Pte Ltd (e2i).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to Recruit Haus PDPA and e2i's PDPA.