Summary
From designing customer engagement channels to offering personalized experiences, our team lends a hand to boost customer satisfaction, creating seamless user journeys across our web and mobile platforms to bring them a great digital experience.
We are looking for a motivated and detail-oriented Web Content & WeChat Specialist to support the Digital Channel's Product Manager across two key areas: maintaining high-quality content on Scoot's website and managing enhancements to our WeChat application. This is an ideal role for someone early in their digital career, looking to grow experience across product coordination, content application and user experience.
Job Description
Web Content Management
- Create, edit and publish content/campaigns on Scoot's Corporate Website
- Collaborate with Marketing, Design and Product teams to plan and develop campaigns, content, style and layout
- Work closely with Translation Manager to update content in all supported languages
- Identify AB Tests for different layouts on the web pages to promote higher click through rates.
- Measure and improve campaign/content performance
- Establish process changes to improve content workflow/publishing efficiency
Product Management - Wechat
- Assist with Product Manager to manage and refine the product roadmap/backlog
- Act as the key liaison between internal stakeholder ans external development vendor based in China
- Track and follow up on deliverables, timelines and issue resolution with the external vendor
- Review and validate vendor deliverables against agreed requirements and acceptance criterias
- Help analyze user feedback and WeChat analytics to recommend enhancements
Requirements
- At least a Diploma/Degree in the field of Business IT/Business/Ecommerce
- Minimum 1 year experience in digital content management
- Basic technical knowledge of HTML and web publishing
- Knowledge of web traffic metrics
- Attention to detail and good time-management skill
