.Global VP Marketing.
Build and lead the marketing engine that drives brand, demand and revenue
Building the next phase of its global marketing organisation, and we are looking for a Global VP Marketing to lead the function across both B2C and B2B.
This is the top marketing leadership role. You will define the global marketing strategy, build the team, establish the growth engine and connect marketing performance to measurable business outcomes.
You will lead dedicated B2C and B2B marketing leaders, giving them clear objectives while ensuring both sides work as one integrated marketing organisation.
What you will own
.Set the global marketing strategy.
. Define the global marketing strategy across brand, B2C acquisition and B2B growth.
. Translate company objectives into clear marketing priorities, budgets, targets and KPIs.
. Build a scalable marketing organisation, operating model and channel strategy.
.Build the growth engine.
. Increase brand visibility, inbound traffic, qualified leads and conversion.
. Build a measurable funnel from awareness engagement lead conversion revenue.
. Identify new channels, markets and growth opportunities.
. Balance brand building with performance and measurable commercial outcomes.
.Lead B2C and B2B marketing.
. Lead the B2C Marketing Lead responsible for candidate acquisition, digital, paid, social, content and conversion.
. Lead the B2B Marketing Lead responsible for demand generation, ABM, lead generation, events and sales pipeline.
. Ensure both teams share data, insights, content and campaigns where appropriate.
.Own marketing performance and data.
. Establish a strong data-driven marketing culture.
. Own dashboards, attribution, funnel analytics, CAC, conversion rates, pipeline contribution and ROI.
. Use data to continuously improve channel and campaign performance.
. Build a strong CRM and marketing technology foundation, with HubSpot experience highly valued.
.Build the brand.
. Strengthen positioning and visibility across markets.
. Develop a consistent brand, content and communications strategy.
. Identify opportunities through social media, thought leadership, partnerships, conferences and industry events.
.Build and lead the team.
. Hire, develop and lead high-performing marketing leaders and specialists.
. Establish clear ownership, KPIs and accountability across the marketing organisation.
. Build the capabilities, processes and culture required to scale.
.What we're looking for.
. 7+ years of marketing experience with significant experience in growth, demand generation, digital, brand or integrated marketing.
. Experience leading marketing teams and/or senior marketing functions.
. Strong commercial orientation with a track record of connecting marketing activity to leads, pipeline, customer acquisition and revenue.
. Experience across B2B or B2C marketing experience across both is highly desirable.
. Strong understanding of digital, paid marketing, social, content, events and demand generation.
. Experience with CRM and marketing automation platforms HubSpot experience is strongly preferred.
. Strong analytical and data-driven mindset.
. Excellent stakeholder management and communication skills.
. Comfortable operating across strategy and execution without becoming the bottleneck for execution.
. Entrepreneurial, hands-on and comfortable building a function in a growing organisation.
