Trade Marketing Executive/ Senior Executive

A leading player in the food and beverage industry is seeking a Trade Marketing Executive to join their Singapore-based team. This is an exciting opportunity for you to immerse yourself in the vibrant world of Korean cuisine, working with a passionate group of professionals who are dedicated to bringing innovative products to market.

What youll do:

As a Trade Marketing Executive, you will play a pivotal role in driving brand awareness and supporting sales growth by executing impactful trade marketing campaigns. Your day-to-day responsibilities will involve collaborating with cross-functional teams to deliver engaging promotional activities that resonate with consumers. You will be instrumental in building strong relationships with retail partners, ensuring products are prominently displayed and accessible. By managing the end-to-end process of promotional material creation and distribution, you will help maintain a cohesive brand image throughout all retail environments. Your keen attention to market trends will enable you to identify emerging opportunities while your analytical skills will guide data-driven decisions for future campaigns. Success in this role comes from your ability to juggle multiple projects simultaneously while maintaining high standards of quality, communication, and teamwork.

• Plan and execute trade marketing activities that support sales objectives, including organising in-store promotions, sampling events, roadshows, and product launches across various retail channels.
• Liaise effectively with external vendors and agencies to coordinate promotional activities, events, and sampling programmes that enhance brand visibility.
• Collaborate with modern trade, general trade, and food service channels to ensure optimal product placement and strong visibility within key outlets.
• Build and maintain positive relationships with retail partners by negotiating shelf space and securing promotional opportunities that maximise product exposure.
• Work closely with sales teams to develop engaging promotional materials, eye-catching in-store displays, and effective selling tools tailored to different customer segments.
• Oversee the production and distribution of point-of-sale materials (POSM), ensuring consistent brand identity is maintained across all retail touchpoints.
• Monitor competitors trade marketing initiatives and analyse market trends to identify new business opportunities for growth within the sector.
• Conduct thorough post-promotion evaluations and return on investment (ROI) analyses to inform future strategies and improve campaign effectiveness.
• Support budgeting processes for promotions as well as inventory planning for trade marketing programmes and product samples.

What you bring:

The ideal candidate for the Trade Marketing Executive position brings proven experience from similar roles within FMCG or related industries. Your background equips you with practical knowledge of how trade marketing functions operate at both strategic and tactical levels. You have developed strong interpersonal skills through regular collaboration with diverse teamsranging from sales colleagues to external agency partnersand understand how effective communication underpins successful project delivery. Your passion for Korean cuisine not only enriches your understanding of the products but also enhances your ability to engage meaningfully with stakeholders who share this interest. With an eye for detail and an aptitude for managing competing priorities, you consistently deliver high-quality outcomes even when faced with tight deadlines. Your technical proficiency allows you to leverage digital tools for reporting purposes while your analytical mindset ensures every decision is grounded in robust evidence.

• Hold a diploma or degree in Marketing, Business, or a related field which provides you with foundational knowledge relevant to this role.
• Bring 13 years of experience in trade marketing, sales support, or fast-moving consumer goods (FMCG), ideally within the food & beverage sector for added insight into industry nuances.
• Demonstrate strong product knowledge coupled with genuine enthusiasm for Korean food culture, allowing you to connect authentically with both customers and partners.
• Possess excellent analytical abilities alongside problem-solving skills that enable you to interpret data effectively and contribute valuable insights for campaign optimisation.
• Showcase outstanding organisational skills paired with clear communication abilities so you can coordinate multiple projects efficiently while keeping stakeholders informed.
• Display a proactive approach combined with meticulous attention to your ability to anticipate needs ensures smooth execution of all initiatives whether working independently or collaboratively within a team setting.
• Be proficient in Microsoft Office applications such as Excel and PowerP prior experience conducting data analysis is considered an advantage for this position.
• Proficient in Korean Language will be a plus to ease the communication with Korean counterparts.

What sets this company apart:

This organisation stands out as a leader in the food industry thanks to its unwavering commitment to quality, innovation, and cultural authenticity. Employees benefit from being part of an inclusive workplace where collaboration is encouraged at every levelfostering an atmosphere where everyone feels empowered to contribute ideas freely. The company invests heavily in professional development through structured training programmes designed to nurture talent from within. Flexible working arrangements are available so team members can achieve harmony between their personal lives and career ambitions. The business takes pride in celebrating diversity among its workforce while promoting open communication channels that facilitate knowledge sharing across departments. As part of this forward-thinking team, you will have access to resources that support both your immediate success on the job as well as your long-term career progression within the broader industry landscape.

Whats next:

If you are ready to take the next step in your career journey by joining a supportive team where your contributions truly matter, we encourage you to apply now!

Apply today by clicking on the link providedyour future in trade marketing awaits!

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan