JOB DETAILS
Role: SVP Advertising Sales, APAC
Contract Type: Permanent, Full-time
Location: Singapore
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
PURPOSE OF THE ROLE
The SVP Ad Sales in APAC will be responsible for developing and executing a comprehensive advertising sales strategy that drives revenue, builds strong relationships with key clients, and enhances the value of our advertising offerings. This role is crucial in driving the growth and profitability of our advertising business and ensuring we remain at the forefront of industry trends.
The role will report to the General Manager for Advertising Sales based in New York. It will directly lead a high-performing sales team across APAC (including Japan and ANZ) and have accountability for the Ad Sales profit contribution across APAC. It will also have oversight over the marketing, insights and planning teams that enable advertising deals and the APAC arm of our branded content studio (BBC StoryWorks).
Your Key Responsibilities And Impact
Leadership & Strategy
- Lead the advertising sales team in driving revenue and profit growth through direct media sales, sponsorships, partnerships and bespoke content creation.
- Develop and execute a strategic advertising sales plan that aligns with the company's overall business objectives and growth targets.
- Collaborate actively with inventory owners and shared business functions to coordinate approach to clients and develop business plans that exploit opportunities across all BBCS business activities to ensure maximum financial return.
- Establish and track key performance indicators (KPIs) to assess the effectiveness of the advertising sales team and the overall strategy.
- Represent BBC Studios at events, thinking and communicating as an enterprise leader to benefit commercial returns across all lines of business.
Client Relationship Management
- Cultivate strong, long-term relationships with advertising clients, agencies, and partners.
- Lead key client negotiations and develop customized solutions to meet client needs while maximizing revenue and profit. Ensure high levels of client satisfaction and retention by delivering exceptional service and value.
- Oversee the development and execution of effective advertising campaigns that drive results for clients.
Market and Industry Insight
- Stay up-to-date with industry trends, market conditions, and competitor activities to identify new opportunities and threats.
- Evaluate and adjust sales strategies based on market changes and performance metrics.
- Collaborate with product, marketing, and content teams to create compelling ad solutions that appeal to current and potential clients.
- Liaise with BBCS Editorial and Product teams to ensure that content and digital assets meet client requirements and are competative.
Team Management
- Hire, train, and mentor a high-performing advertising sales team, fostering a culture of accountability, collaboration, and excellence.
- Provide leadership and guidance to sales managers, account executives, and support staff to achieve targets and exceed expectations.
- Conduct regular performance reviews, set clear goals, and encourage professional development within the sales team.
Revenue Forecasting & Reporting
- Manage the advertising sales pipeline and revenue forecasting, ensuring accurate projections and timely reporting to senior management.
- Use sales data to identify trends, optimize pricing strategies, and maximise returns potential.
- Regularly present performance updates, strategic insights, and revenue forecasts to the executive leadership team.
Compliance
- Ensure compliance with BBC Code of Conduct, Editorial Standards, Advertising and Sponsorship Guidelines, BBCS values and all other internal commercial policies and controls, making sure that all business is conducted with the highest standards of integrity and ethics.
Qualifications
YOUR SKILLS AND EXPERIENCE
- Proven experience in advertising sales leadership within a publishing, media, or digital-first environment.
- Strong track record of driving revenue growth and managing high-performing sales teams.
- In-depth knowledge of digital advertising, programmatic and integrated ad solutions.
- Excellent negotiation, communication, and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
- Strong analytical skills, with the ability to use data to inform strategy and performance.
- Strategic thinker with the ability to execute complex sales strategies and adapt to changing market conditions.
- Exceptional organizational skills and the ability to manage multiple priorities and deadlines.
- Bachelor's degree in Business, Marketing, Communications, or related field
Preferred Experience
- Experience managing a diverse portfolio of advertising products across multiple platforms.
- Expertise working with a news publisher and selling inventory around news content
- Established network of industry contacts and relationships with major advertisers and agencies.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact: [Confidential Information]
