Responsibilities
Strategic leadership on key clients
- Lead end-to-end communications and media strategy for priority clients, both local and regional.
- Translate client business challenges into clear strategic frameworks that guide planning, channel selection, and investment decisions.
- Work with local market planning teams across the region to ensure strategies are consistently reflected.
- Identify paths to growth through audience insight, market dynamics and cultural trends. Partner with senior client stakeholders to provide proactive strategic counsel and thought leadership.
- Help position the agency as a strategic partner rather than a purely executional media provider.
Agency-wide strategic excellence
- Elevate the quality and consistency of strategic thinking across the agency.
- Champion and embed strategic products, frameworks and tools to strengthen planning standards.
- Guide teams in transforming data, insights, and cultural understanding into compelling strategies.
- Foster a culture of curiosity, creativity, and continuous learning within the strategy function.
- Encourage and drive award wins through award-winning work, as well as improving submission quality.
New Business & Growth
- Provide strategic leadership on key pitches by shaping narrative and direction.
- Partner with leadership to identify proactive growth opportunities with existing clients.
Manage & Mentor direct report
- Enable growth through mentorship and opportunity exposure.
- Provide coaching on strategic thinking, storytelling, and insight development.
- Oversee and manage workload
Required Experience and Capabilities
- 10+ years in media agencies, including within a strategy & insights role.
- A proven track record of leading strategic initiatives.
- Strong collaboration skills - working with different client teams, agency and partner stakeholders to gain alignment around a focused strategic approach.
- Solid understanding of the media landscape to ensure strategies are implementable
- Open minded and flexible in thought and tactics
- Strong quantitative & qualitative analytical skills
