Product area
The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.
Job description
This team is responsible for setting go-to-market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products (from representing the customer to advocating for product requirements to ensuring teams are equipped to drive customer growth, product adoption, and revenue health at scale). This team plays an important role in building excellent go-to-market infrastructure from tooling to enhancing GBOers business skills to ensuring flawless execution and operations against desired business outcomes and priorities. GTM has teams embedded in each of the major Ads business areas as well as in global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.
This role sits within the Product GTM team, tasked with accelerating and defending LCS revenue growth across the region via the development and adoption of products, tools and program best practices.
As the APAC Strategy & Operations Lead - Full Funnel & Performance Video Measurement, you will be responsible for accelerating revenue growth, enabling critical product adoption and future-proofing the APAC business by delivering on core pGTM.
Qualifications
Job responsibilities
- Be the full funnel & performance video measurement expert for the region.
- Identify, develop and execute go-to-market strategies to accelerate adoption of foundational data solutions among advertisers and partners for the APAC region.
- Work seamlessly with Market Sales Specialists and Global Product Leads to drive business outcomes and product adoption goals, while also leading cross-functional projects working with broad stakeholder sets.
- Design and operationalize regional activation programs collaboratively.
- Influence senior product and sales leaders and cross-functional teams towards strategies and features that will help accelerate APAC LCS revenue and eliminate systemic issues acting as roadblocks to product and feature adoption.
Minimum qualifications
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product strategy/operations, management consulting, business operations, business strategy, investment banking, venture capital or corporate advisory, or 4 years of experience with an advanced degree.
- Experience working directly with advertisers or agencies on marketing strategy or digital transformation.
- Experience with full funnel and performance video measurement (e.g., attribution modeling, Brand Lift, or conversion tracking).
Preferred qualifications
- Ability to thrive and exercise judgment in a fast-moving, collaborative and ambiguous environment.
- Excellent communication skills and ability to convey information and ideas, fosters strong relationships, navigate conflicts, and persuade others.
- Excellent communicator with strong presentation skills, and ability to write well and convey complex issues clearly.
- Exceptional problem solving skills and comfortable in navigating complexity and ambiguity.
- Proven track record of strong executive influence and stakeholder management.
- Track record of designing and delivering complex cross-functional work programs.
