Social Media Manager

General responsibilities:

• Conceptualise and curate fresh ideas thatembodies our brand voice, style, tonality on owned and paid social media channels
• Plan content calendar by creating content for owned social media channels including and not limited to Instagram, Facebook, YouTube and Twitter, and advertising assets
• Write compelling copy, stories, demos, headlines, taglines, product information and calls to action
• Brainstorm and brief visual and copy ideas with other team members of the creative team
• Manage development of multimedia, video and other online media assets.
• Create simple visual assets in line with brand guidelines
• Develop KOL schedule and content briefs in line with brand and merchants branding guidelines
• Liaise with KOLs or agencies on engagement, vetting of drafts, publishing content and insights reporting.
• Identify industry trends, insights, emerging social media channels, new ideas, new approaches and updated tools that help refine digital marketing strategy to drive prospect acquisition, conversions and engagement
• Support with social reports, insights and payment to KOLs/agencies.
• Interact and engage directly with our social followers via public comments and direct messages

Requirement:

• Excellent command in English in writing and verbal communication skills
• Highly creative in content writing
• Excellent planning, organizational and time management skills with ability to multi-task
• Experience in social media marketing and content production
• Good understanding of general social media landscape, metrics and user behaviour
• Skilled in Business manager, ads manager and appsflyer