Develop, implement and execute social media strategies for new product launches
Manage and own the social media content calendar
Develop and execute sustenance strategies for long-running marketing campaigns to continuously grow new sub-brands and audience
Develop and execute results-driven, multi-platform communications strategy, in line with corporate and brand direction
Set goals and develop reporting metrics for each social media platform
Craft effective campaign briefs for creative team
Work with the marketing & creative teams to create high quality and timely content that engages with a wide range of audience types
Work closely with the marketing & creative teams to develop KOL engagement activities and develop supporting assets for campaigns
Build lasting relationships with existing KOLs / influencers, and actively engage new content creators for campaigns
Create and distribute engaging copy across all social media platforms
Research on new audience interests and behavior to develop relevant, localised, and engaging content plans for multiple social platforms (such as Instagram, TikTok)
Requirements
Prior experience in social media management, product marketing, brand management and/or agency experience
Good knowledge of digital marketing, advertising, social media, PR and retail trends and insights
Proficient in Microsoft Office suite, especially Excel and other reporting tools
Exceptional communication skills, both written and verbal
Experience working with cross-functional teams
Self motivated, and comfortable working collaboratively with internal teams
