Social Media Executive, MoneyFM 89.3

About Us

SPH Media is evolving, and we welcome talented individuals to join us in our transformation journey. Our mission is to be the trusted source of news and lifestyle content in Singapore and Asia. As an employer, we are committed to rewarding our people fairly and developing them in their careers. Grow your career in a vibrant and collaborative environment built around a culture of respect and inclusivity. Join us to work with passionate people who make an impact on lives through the stories they tell.

As a Social Media Executive for MONEY FM 89.3, your primary goal is to produce engaging, high-quality, and informative content that resonates with our audience, drives platform engagement, and fosters community growth.

The Job (Key Responsibilities)

Strategy & Planning

• Plan and execute a results-driven social media strategy
• Collaborate with programming and marketing teams to create a comprehensive social media calendar
• Monitor social media channels for industry trends and competitive insights

Content Production & Management

• Develop, create, and curate engaging content, including written articles, video clips, and photography, optimized for various social media platforms.
• Create adaptations of existing collaterals that are optimized for specific channels.
• Produce live social media content.
• Maintain a unified brand voice across all social media channels.
• Creating and managing social media profiles across multiple channels.

Engagement & Commercial Support

• Drive engagement on each channel by interacting with users and responding promptly to social media messages, inquiries, and comments.
• Facilitate sales and marketing teams in planning and executing social media campaigns for clients.
• Creating affiliate links.

Analytics & Optimization

• Review analytics and create reports on key metrics for content optimisation.

Requirements & Skills

Core Skills & Experience

• Minimum diploma.
• A strong passion for social media and proven proficiency with major social media platforms and social media management tools.
• Strong written and oral communication skills.
• Strong copywriting and copy editing skills.
• Good social listening skills.
• Excellent time management skills with the ability to multitask.
• Creative mindset and a can-do approach.

Technical Proficiency

• Proficient in video production and photography.
• Proficient in operating digital video cameras, lighting and sound equipment.
• Strong understanding of social media's affordances and the operation of their tools (including but not limited to Facebook Creator Studio)

Bonus Qualifications

• Experience in design and graphic creation is a plus.
• Experience with producing live programmes.