Social Media Executive

About Us

At JM & Sons General Contractor Pte Ltd, we're not just another renovation builder company, we're a market disruptor and pioneers of a new era in home renovation. With over 35 years of history and more than 50,000 homes completed, JM & Sons has built a reputation for quality, transparency, and results. We are proud to lead the movement in encouraging homeowners to go direct to contractors, saving thousands by cutting out unnecessary middlemen and inflated interior design markups.

Our team is made up of young, energetic, and forward-thinking professionals, not your typical uncle contractors. We combine craftsmanship with innovation, bringing modern ideas and digital precision to every home we build. At JM & Sons, we're raising the bar for what a contractor should be, transparent, reliable, honest and truly built for today's homeowners.

If you enjoy creating engaging videos, spotting trends and able to manage, schedule, post and boost on all major Social Media Platforms, we want you to join our team!

Key Responsibilities

1. To develop, execute, and analyze the overall social media strategy with a heavy emphasis on video-first content. This role is responsible for working with team on the content creation process from strategic planning and on-location shooting to coordinating post-production, publishing, community management, and performance analysis. The goal is to use compelling video storytelling to increase brand awareness, engagement, and conversions.
2. Content Ideation & Planning: Brainstorm, pitch, and develop creative concepts for video content with the team (e.g., short-form Reels/TikToks, product demos, customer testimonials, behind-the-scenes features, tutorials) that align with marketing campaigns and brand identity.
3. Filming & Shooting: Expertly use smartphones and DJI equipment (such as Osmo Pocket, Ronin gimbals, and DJI drones) to capture stable, high-quality, and creative footage. Handle lighting, audio recording, and staging for both indoor and on-location shoots. Direct talent (e.g., employees, customers) on-screen to achieve a natural and engaging performance.
4. Post-Production & Editing: Work with team to edit video content for various platforms (e.g., Instagram Reels, TikTok, YouTube, Facebook), ensuring it is optimized for each platform's specifications and best practices. Add motion graphics, text overlays, sound design, color correction, and music to create polished, engaging final videos.
5. Strategy Development: Assist in developing the overall social media strategy, including defining target audiences, setting goals (e.g., for reach, engagement, website clicks), and establishing a content calendar.
6. Content Publishing & Scheduling: Manage the content calendar and schedule all posts.

Qualifications & Requirements

• O Level / Diploma / Degree in Marketing, Business Administration, or a related field
• 4+ years of marketing experience with a proven track record of achieving measurable results
• Experience in videography and editing
• Strong skills in digital marketing, brand strategy, and campaign management
• Proficient in marketing analytics tools with a focus on data-driven decision-making
• Excellent leadership and project management skills with the ability to meet and exceed performance targets
• Creative and strategic thinker with a focus on continuous improvement and innovation