Social Media Content Creator

About Amplify

Amplify is one of the leading digital entertainment companies in the Asia Pacific region. As a young and ambitious company, we are focused on redefining the entertainment business for the 21st century. At Amplify, we create and develop commercial opportunities and audience engagement for some of Australia and Asia's biggest online creators through media partnerships, live events, and social commerce, ensuring the growth of our talent

As a global agency led by creators, we operate at the intersection of talent, content, and culture. With offices in Australia, the Asia Pacific region, the United States, and beyond, we collaborate with some of the world's largest brands to craft innovative campaigns that resonate with youth audiences. Our specialties include influencer marketing, social content, and ongoing talent partnerships that leverage digital platforms.

The Project

Over a three-month period, this team will produce high-volume football content designed to live inside fan culture. Think:

• match reactions
• football memes
• quick-turn edits
• fan commentary
• trend remixes
• social-first storytelling

Content will be created in response to matches, fan moments and cultural conversation, with the goal of participating in the online football community in a way that feels natural to the platform.

The Role:

We're looking for football fans who also create content.

You might already be:

• running a football TikTok page
• editing match memes
• making reaction videos
• posting commentary or analysis
• filming street vox pops with fans

The Social Content Creator / Producer will help turn live football moments into engaging social content, working alongside Amplify's creative and production teams to publish content quickly and consistently.

If you love football, live on social media, and know how to turn a moment into a post, this role is for you.

Key Responsibilities

• Create short-form social content for TikTok, Instagram and YouTube Shorts
• Capture quick-turn reactions to matches, fan moments and football culture
• Film and edit short videos including memes, commentary and fan reactions
• Identify trending conversations and turn them into social content
• Publish reactive content quickly while maintaining quality
• Collaborate with creators and production teams to develop new ideas
• Contribute to a steady flow of football-related social content during the tournament
• Maintain organised workflows and communicate with the broader team
• Bring authentic football knowledge and cultural awareness to every piece of content

What we're looking for

• You are a genuine football fan who actively follows matches, players and football culture
• You understand how football lives on the internet, from memes to match reactions
• You are comfortable filming and editing short-form social content
• You know how TikTok, Reels and Shorts work
• You can create content quickly without overthinking it
• You understand Singapore's local football culture and online communities
• You enjoy working in a fast-moving team environment

Bonus Points

• You already run a sports or football content account
• Experience creating TikTok or Instagram content
• Comfortable appearing on camera
• Experience editing short-form content
• Experience covering live sports moments online