Company Overview
C2E4 is a Singapore-based IP development and management company focused on campus and community engagement. The company delivers immersive, consumer-facing programs across Esports, Events, Entertainment, and Education, bridging education with industry through experiential learning and marketing.
Role Overview
The Marketing Executive supports the planning and execution of marketing initiatives across digital and on-ground channels. This hands-on role suits individuals who are creative, resourceful, and passionate about esports, gaming culture, and community engagement.
Key Responsibilities
Content Creation & Social Media Management
- Created engaging content across Instagram, TikTok, and YouTube to promote events, players, and C2E4 IP brands
- Managed social media calendars, ensuring consistent and timely posting
Campaign Support
- Supported campaign ideation and execution across esports tournaments, TCG events, collector showcases, and exhibitor features
- Assisted in developing marketing assets aligned with campaign objectives
Event Marketing & Coverage
- Promoted online and offline events including card shows, game festivals, tournaments, and livestreams
- Captured behind-the-scenes footage, tournament highlights, and community moments for post-event marketing
Market Research & Trend Analysis
- Monitored trends in esports, gaming, and digital marketing to identify growth opportunities
- Provided insights to improve campaign performance and audience engagement
Community Engagement
- Engaged with audiences across social media platforms and community channels
- Responded to enquiries and fostered a positive, inclusive community environment
Analytics & Reporting
- Tracked campaign performance metrics such as engagement rates, reach, and conversions
- Prepared reports with actionable insights to optimize future campaigns
Influencer Collaboration
- Identified relevant influencers and content creators within esports and gaming
- Supported outreach, coordination, and performance tracking of influencer campaigns
Requirements
- Diploma or Degree in Marketing, Communications, Media, or related field
- Strong interest in esports, gaming, or pop culture communities
- Familiarity with social media platforms (Instagram, TikTok, YouTube) and content trends
- Basic skills in content creation tools (e.g. Canva, CapCut, Adobe Suite is a plus)
- Good communication and interpersonal skills
- Ability to work independently in a fast-paced environment
Work Arrangement
- Willingness to work on-site during weekends, evenings, and extended event hours (off-in-lieu will be provided)
Key Skills & Competencies
Hard Skills
- Strong interest in esports, gaming, or pop culture communities
- Familiarity with social media platforms (Instagram, TikTok, YouTube) and content trends
- Basic skills in content creation tools (e.g. Canva, CapCut, Adobe Suite is a plus)
- Good communication and interpersonal skills
- Ability to work independently in a fast-paced environment
Soft Skills
- Strong communicator
- Detail-oriented with proactive problem-solving
- Able to stay calm and adaptable in fast-paced, high-crowd environments
- Collaborative team player with willingness to learn
- Willing to host, interview, or appear in short-form content and event coverage
Application Instructions
Please submit:
- A cover letter highlighting relevant skills and experience aligned to this role
- A resume (file name format: Full Name)
