Social Media and Content Creator

Amity Global Institute is a leading institution in the private education sector, dedicated to providing high-quality learning experiences and innovative educational services. We are seeking a skilled and forward-thinking Social Media and Content Creator with strong video editing abilities to elevate our online presence. You will be responsible for producing informative, inspiring, and student-centered content across all major digital platforms. Your work will help communicate our educational offerings, highlight success stories, and build trust with families, students, and the community.

Key Responsibilities

• Plan, film, and edit engaging videos that highlight campus life, student achievements, educational programs, and events.

• Develop content strategies that support brand messaging, enrollment goals, and community engagement.

• Manage social media accounts (Instagram, TikTok, YouTube, Facebook, LinkedIn) with consistent posting and interaction.

• Create short-form content such as reels, stories, and TikToks tailored to parents, students, and educational partners.

• Capture on-site content from classrooms, activities, and special events (where appropriate and aligned with privacy policies).

• Monitor analytics and adjust content strategies for maximum engagement and reach.

• Collaborate with academic staff, admissions teams, and marketing to align messaging.

Required Skills & Experience

• Proven experience in content creation, preferably within the education sector

• Strong video editing skills using tools such as Adobe Premiere Pro, Final Cut, CapCut, or similar.

• Ability to shoot high-quality footage and create compelling narratives.

• Excellent communication and copywriting skills aligned with educational values.

• Familiarity with social media trends relevant to parents, teens, and educational audiences.

• Basic graphic design skills (Canva, Photoshop).

• Strong understanding of privacy and consent guidelines when capturing student content.

Qualifications

• Experience creating content for schools, tutoring centers, or learning programs.

• Ability to create educational video content (tips, explainer videos, behind-the-scenes).

• Photography experience.

• Experience with community management or parent engagement.