Job Description:
The Marketing team, led by the Chief Strategy and Growth Officer, is looking for a creative professional with a strong command of design principles and a proactive, solutions-oriented mindset. Known for independent thinking and a passion for tackling creative challenges head-on. Brings a keen eye for aesthetics and a deep understanding of how to craft compelling visuals that resonate with our target audience. A passionate advocate for high-impact, brand-aligned creative work, always striving to elevate the institution's visual identity and committed to championing excellence in every project.
Key Responsibilities:
- Develop creative concepts and design assets for digital and print media, including brochures, social media content, website graphics, email campaigns, presentations, and signage.
- Collaborate closely with the marketing, admissions, and academic teams to understand project goals and deliver visual solutions aligned with brand guidelines.
- Translate complex information into visually appealing and easy-to-understand materials for prospective students, parents, and partners.
- Manage multiple projects simultaneously, ensuring high-quality and timely delivery.
- Assist in maintaining and evolving the visual identity of the institution.
- Stay updated on design trends, tools, and best practices in education marketing and apply them to projects.
- Support photo and video shoots as needed, including art direction and basic editing.
Job Requirements:
- Minimum 3 years of professional design experience, preferably within the education or non-profit sector.
- Excellent written and verbal communication skills, with fluency in English and Chinese language.
- Strong portfolio showcasing creative, high-quality design work across various media.
- Expert user of the latest Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other relevant tools (e.g., Canva, Figma, After Effects).
- Excellent understanding of typography, layout, color theory, and branding principles.
- Strong attention to detail and ability to work independently or as part of a team.
- Has strong creative vision with an understanding of business objectives.
- Excellent organizational and communication skills, working within tight timelines with a quick turnaround.
Other Skills:
- Experience with creating animated gifs using After Effects or Photoshop
- Videography and editing skills, via Premiere Pro or Final Cut Pro
- Fluency in web design, UI/UX, and Adobe Experience Manager
- Knowledge of HTML/CSS and experience with CMS platforms (e.g., WordPress)
