We are seeking a highly driven and commercially astute
Senior Sales Manager – Leisure to grow and maximize leisure travel revenues across our Singapore hotels. This role plays a pivotal part in driving segment performance through strategic account management, proactive business development, and strong partnerships across the global leisure travel ecosystem.
If you excel at building high-value relationships, negotiating for optimal outcomes, and translating market insights into revenue growth, this is an opportunity to make a meaningful impact in a luxury hospitality environment.
Key Responsibilities
Business Development & Account Management
- Develop and execute strategies to secure and maintain preferred partner status with key Leisure accounts.
- Drive leisure transient and group business to achieve and exceed segment sales targets.
- Qualify prospects and negotiate optimal rates to maximize total revenue contribution.
- Sell all facets of Singapore hotels, identifying up-selling and cross-selling opportunities at every stage.
- Proactively manage and grow assigned accounts, maintaining deep knowledge of each account's total revenue potential.
Sales Execution & Market Representation
- Conduct proactive sales activities including sales calls, site inspections, trade shows, sales missions, business development weeks, and international travel as required.
- Generate and convert leads in collaboration with Business Development colleagues, GSOs, and distribution teams.
- Promote business for sister hotels through group-wide programs and initiatives.
- Actively support brand-led promotions, sales campaigns, and performance-driving initiatives.
Collaboration & Communication
- Build strong working relationships with hotel teams, GSOs, sister hotels, and shared services.
- Communicate effectively across diverse, multicultural teams with professionalism and influence.
- Participate in sales, revenue, and leadership meetings, contributing insights and action plans.
Sales Administration & Performance Management
- Contribute to the Area Sales Plan, budget planning, market audits, and implementation of sales action plans.
- Track personal and segment performance against budgets, forecasts, and prior-year results.
- Maintain accurate, up-to-date client profiles and sales data across all systems.
Market Intelligence & Leadership
- Monitor competitor activity, market trends, and emerging opportunities to protect and grow market position.
- Share market intelligence with sales leadership to support strategic decision-making.
- Where applicable, support team leadership responsibilities including coaching, performance reviews, recruitment, and training.
What We're Looking For
- Proven experience in Leisure sales within hospitality or travel, ideally at a senior level.
- Strong commercial acumen with a track record of driving revenue growth and exceeding targets.
- Excellent negotiation, presentation, and relationship management skills.
- Solid understanding of revenue optimization and distribution dynamics.
- High level of proficiency in sales and CRM systems (e.g. Delphi / Amadeus Advanced or equivalent) and Microsoft Office tools.
- Ability to thrive in a fast-paced, results-oriented, and multicultural environment.
