Senior Marketing Manager

Who we are

Tiger Brokers is a leading global online broker that uses its next generation cutting edge proprietary technology to enable clients to trade a wide range of securities across multiple global markets and currencies. Additionally, we are listed on the NASDAQ under the ticker TIGR. With offices in Singapore, New York, Beijing, Auckland, and Sydney and with over 800 employees, Tiger Brokers aims to continue our rapid growth and expanding our innovative platforms towards providing more services and products to our customers.

Tiger Brokers is growing rapidly, as such we are looking for talents to join our teams.

Are you someone who is strongly motivated and eager to thrive in the high-speed financial environment Do you have excellent communication and stakeholder management skills

We are looking for someone like you to play a critical role towards paving our way for success.

Manager/Senior Manager, B2B Marketing:

Responsibilities

- Develop and execute marketing strategies aimed at increasing our turnkey asset management platform (TAMP) TradingFront business market share, improving customer engagement, and achieving high ROI

- Create and lead a lifecycle management module to increase retention of institutional clients on TradingFront.

- Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFronts reach.

- Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients

- Brainstorm and implement offline marketing initiatives aimed at driving institutional sales and revenue growth

- Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI

- Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities

- Lead the creation and implementation of SEO-driven marketing content, to grow institutional clients&apos traction on TradingFront

- Author thought-leadership articles to position the platform as a leader in the institutional finance space

Qualifications

- A strong interest or experience in finance/investing/trading with a good degree of understanding of institutional business dynamics, preferably in the financial services space - with some experience in Unit Trusts and Structured Products

- Possess strong problem-solving skills, capable of working independently and as part of a cross-functional team

- Proven experience in integrated marketing communications, particularly in sales campaign creation, digital marketing, events marketing and content creation

- Strong analytical skills, with the ability to interpret data, forecast trends, and recommend actionable strategies

- Project management expertise, with a demonstrated ability to execute ideas in a fast-paced environment, adhering to deadlines

- Exceptional communication and interpersonal skills, both written and verbal, with the ability to collaborate effectively internally and externally

- Ability to think creatively and strategically, balancing big-picture vision with attention to detail

- Bachelors degree in Marketing, Business, Finance, or related fields.

- Minimum of 4-6 years of experience in marketing, business development, or a related role, preferably within finance, FinTech, or B2B industries

- Proficiency in email marketing tools and design tools (experience with platforms like Mailchimp and Canva is a plus)

- Results-driven with a strong focus on achieving high ROI and business growth

- Experience in market research, competitor analysis, and developing go-to-market strategies

We are looking for an experienced marketer in the B2B fintech space, who is able to bring value to our Wealth division as a key team player.