Senior Marketing Manager

Responsibilities:
1. Brand Management
. Establish and maintain strong brand reputation through all digital brand platforms and all customers touch points
. Develop sustainability programs that align with company's corporate social responsibility framework
. Craft, implement and evaluate survey programs to upkeep company's performance standard, benchmarking across units and to implement solutions for improvement
. Support in the conceptualization of innovative and effective marketing plans/presentation with the objectives to drive revenue, increase profitability and expand market share
. Counsel as the brand custodian on all brands to ensure it is compliant with the guidelines and brand identity

2. Campaign & Growth Management
. Develop annual and monthly marketing campaigns
. Deliver engagements and promotional activities to fulfil the Marketing Calendar as planned with the clients
. Propose engagement ideas with alignment to client's objectives in driving organization productivity and developing the right workplace culture
. Responsible for the management of campaign budget

3. Creative Management
. Collaborate with the designer to develop effective communication (i.e. digital and traditional medium) and visual (i.e. merchandising, ambience, etc) requirements for implementation across communication channels and touch points
. Development of in-store collateral toolkits to enhance on ambience marketing
. Working with creative partners to deliver strategic brand communication on company's owned media

4. Others/Administrative
. Create and manage an organized E-Marketing Library (i.e.SharePoint) and creative assets management system
. Proper filing of invoicing