We are seeking a highly motivated and adaptable team player to drive marketing communications activities for the overall Digital Imaging category across multiple customer segment in the SEA (Southeast Asia) region. You will play a key role in delivering impactful campaigns that build brand awareness, deepen engagements and generate demands aligned with customers needs to achieve business goals.
What you will be doing
- Oversee the planning and execution of marketing campaigns in line with the established integrated marketing communication strategies.
- Collaborate with Center of Interest (COI) Marketing Managers to gain deep insights into target customers needs, behaviour, and media consumption.
- Oversee creative production and ensure quality across all marcom assets and touchpoints.
- Monitor and analyze campaign performance using quantitative and qualitative metrics, applying insights for continuous improvement (PDCA).
- Facilitate internal knowledge sharing across teams through sharing of best practices, industry trends and updated marketing assets.
- Manage budgets effectively to maximise campaigns and advertising spend efficiency.
- Build and maintain strong relationships with external partners (e.g. agencies, media, etc.) for effective collaboration.
What you should have
- Proven experience in managing end-to-end marketing communications activities, preferably in the SEA market.
- Knowledge of social media, context marketing, digital marketing, and event execution.
- Excellent project management skills, with the ability to handle multiple priorities and meet deadlines.
- Strong verbal and written communication skills, with the ability to engage effectively with key internal and external stakeholders.
- Familiarity in B2B marketing and data analysis tools (e.g. Google Analytics) is preferred.
- Strong interest in the photography and camera market, and B2B marketing knowledge is advantageous.
Benefits you will have
- Flexible work arrangement (because we understand Life happens)
- Comprehensive medical benefits (including physical health screenings and term life insurance benefits)
- AWS and variable bonus
- Special staff purchase rates
- Flexible benefits (so you can claim for that staycay or gym membership youve been eyeing)
- Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice
- Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)
- Wellness activities to promote healthy lifestyles
- Curated training programmes to encourage continuous professional development
At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose fill the world with emotion, through the power of creativity and technology.
