Senior Marketing Manager

About the job

MindChamps is the only education brand to synthesize over a quarter of a century of research in Education, Psychology, Neuroscience and Theatre to build a unique curriculum and pedagogy that prepares children to thrive in an unpredictable future transformed by exponentially advancing AI. Our Social Charter to challenge and lift education standards globally and provide educational opportunities, has seen us grow to over 140 centres across Singapore, Australia, Malaysia, the Philippines, Indonesia, Myanmar and soon, the US. Our commitment to excellence earned recognition in HR Asia's Best Companies to Work for in Asia - organizations with outstanding cultures and high employee engagement.

Key Responsibilities:

Strategic Marketing Leadership: Own and drive the Mindchamps marketing and brand strategy. Position MindChamps as a leading education brand by developing marketing strategies that resonate with local audiences while aligning with global objectives.

Integrated Campaigns: Develop and execute innovative multi-channel marketing campaigns tailored to both mature and new markets, driving brand recognition, customer engagement, and sales growth across the region.

Digital Transformation: Lead and focusing on improving online performance, driving sales conversions, and enhancing the overall digital experience. Spearhead digital transformation projects and leverage data, SEO, PPC, and CRO strategies to achieve online growth.

Performance Optimization & ROI: Optimize regional marketing budgets to drive maximum ROI. Use data-driven insights to measure and refine marketing initiatives, ensuring campaigns hit key performance targets.

Market Insights & Trends: Stay ahead of market trends and emerging opportunities, using these insights to craft relevant marketing strategies that resonate with the target audiences.

Cross-Functional Collaboration: Work closely with sales, product, and operations teams to ensure marketing efforts align with business objectives. Foster a unified approach to executing marketing strategies.

Stakeholder & Executive Reporting: Provide regular updates to senior leadership, presenting performance insights, strategic recommendations, and a roadmap for marketing success.

Competencies:

. Extensive experience in B2B and D2C marketing, with a proven track record of leading successful, data-driven, multi-channel campaigns that drive growth and brand awareness across diverse markets.

. Strong leadership skills with experience building and leading high performing

marketing teams. Experience in influencing business decisions and shaping marketing strategies across markets.

. Deep understanding of market dynamics and consumer behavior, with a proven

ability to adapt strategies for both mature and new markets.

. Proven ability to manage budgets and drive ROI through effective marketing spend.

. Creative and innovative, with the ability to think outside the box and drive growth through new and experimental marketing tactics.

. Excellent communication skills, both verbal and written, with the ability to present

complex ideas clearly and effectively to senior leadership and cross-functional teams.

. Data-driven and analytical, with the ability to translate data into actionable insights that inform strategic decisions.

. A results-oriented approach with the ability to manage multiple priorities in a fast-paced environment.

Education, Qualifications & Training:

• Educated to degree level or equivalent, with a professional marketing qualification being an advantage.
• Relevant education industry experience is a must.
• Fluency in English proficiency in additional language(s) spoken across APAC is highly desirable.

The ideal candidate will be responsible for developing, managing, executing and analyzing our marketing campaigns. You will also collaborate with other internal teams and marketing executives to develop a marketing strategy and plan. You will then communicate these plans effectively to all relevant internal teams. This position is great for someone who is both analytical and creative.

Responsibilities

• Coordinate with the sales and business development to ensure consistent branding and create sales
• Branding and Corporate Communications
• Lead the marketing team
• Oversee and analyze performance and execution of marketing campaigns
• Develop partnerships
• Collaborate with senior marketing leaders to develop marketing strategy and plan

Qualifications

• Bachelor's Degree or equivalent experience in Marketing or a related field of study
• 5+ years of marketing experience
• Strong analytical skills
• Strong written and verbal communication skills