Marketing Executive - Beauty & Aesthetics Clinic
Location: Singapore
Employment Type: Full-Time
Reports To: Marketing Manager / Group Head of Marketing
About Us
Our Client is a leading beauty and wellness brand collective with a strong presence across Singapore and Asia.
They are seeking a Marketing Executive who is creative, detail-oriented, and passionate about beauty, digital storytelling, and influencer marketing. The ideal candidate thrives in fast-paced, visually driven environments and understands what resonates with today's beauty consumers.
Key Responsibilities
1. KOL & KOC Campaign Management
- Lead end-to-end KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) campaigns - from concept ideation, influencer selection, shoot production, to post-production coordination.
- Negotiate deliverables, manage timelines, and monitor performance metrics (engagement, reach, ROI).
- Cultivate long-term relationships with influencers, content creators, and beauty community partners.
2. Out-of-Home (OOH) & Mall Promotions
- Plan and execute OOH marketing strategies - billboards, transit ads, and in-mall digital screens.
- Manage mall tie-up promotions, including tenancy marketing, event pop-ups, and beauty roadshows.
- Oversee creative direction, media placement, and campaign performance tracking.
3. Xiaohongshu (Little Red Book) Marketing
- Develop and implement Xiaohongshu marketing strategies for the Group's brands.
- Craft content calendars, liaise with KOLs/KOCs, and track campaign outcomes.
- Research trending topics and ensure alignment with brand positioning and Chinese-speaking consumer segments.
4. TikTok Marketing & Shop Management
- Manage TikTok and TikTok Shop accounts: content ideation, filming coordination, posting, and analytics.
- Partner with internal creative and customer service teams to optimise TikTok Shop conversion and response rates.
- Experiment with short-form content formats and viral trends to boost engagement and lead generation.
5. Cross-Functional Collaboration
- Work closely with the Operations, Creative, and Customer Service teams to ensure campaigns support both business and customer goals.
- Align marketing activations with clinic offers, treatment launches, and customer feedback insights.
6. Reporting & Analysis
- Track, analyse, and report campaign performance across social media, KOL/KOC, and OOH initiatives.
- Provide data-driven recommendations for optimisation and budget allocation.
Requirements
- Diploma or Bachelor's Degree in Marketing, Mass Communications, or related field.
- 1-3 years of experience in marketing (experience in beauty, aesthetics, or lifestyle industry preferred).
- Strong understanding of social media platforms - especially TikTok, Xiaohongshu, and Instagram.
- Excellent project management and coordination skills.
- Familiar with content creation workflows, influencer relations, and digital performance analytics.
- Bilingual proficiency (English + Mandarin) preferred due to coordination with Mandarin-speaking KOLs and partners.
What We Offer
- Competitive salary with staff discounts on treatments and skincare.
- Opportunity to work with top beauty brands and celebrity KOLs.
- Dynamic, creative, and collaborative team environment.
- Clear career progression within the Group's growing marketing division.
