Company Description
Big Tiny Group is reimagining how people stay, live, and connect with space through small-footprint hospitality and accommodation concepts. Across the group, we build brands like Tiny Away and Tiny Away Escape — creating stays and experiences that bring people closer to nature, simplicity, and more intentional ways of living. Our work is grounded in thoughtful design, meaningful guest experiences, and a belief that less can often lead to more.
As our regional presence continues to expand across Australia, New Zealand, Singapore, Malaysia, Taiwan, and beyond, we are looking for a Senior/Executive Marketing based in Singapore to support marketing efforts across both Tiny Away and Big Tiny.
Job Overview
This is a regional role for someone who is both thoughtful and hands-on — someone who enjoys connecting the dots across markets, brands, and business needs. You will support our expanding regional marketing operations across Australia, New Zealand, Singapore, Malaysia, Taiwan, and beyond, helping to coordinate campaigns, support launches, conduct market research, and build a clearer understanding of consumer behaviour across different regions.
This role will work across both Tiny Away and Big Tiny, supporting not only brand and campaign execution, but also broader business storytelling, market positioning, and regional growth initiatives where needed.
You will play an important role in helping us understand how different audiences respond across markets, while ensuring our marketing efforts remain aligned, relevant, and grounded in real insight.
Job Description
Regional marketing coordination
- Support the planning and execution of regional marketing initiatives across Australia, New Zealand, Singapore, Malaysia, Taiwan, and other growth markets
- Coordinate campaign rollouts across markets for both Tiny Away and Big Tiny, ensuring timelines, deliverables, and communications are well aligned
- Work closely with internal teams and market leads to adapt campaigns and initiatives for different audiences while maintaining brand consistency
- Help keep regional marketing calendars, launch plans, and priorities organised and on track
Consumer and market insights
- Conduct research on consumer behaviour, travel trends, booking patterns, audience preferences, and market opportunities across different regions
- Develop a stronger understanding of what matters to audiences in each market, and help translate those insights into practical marketing recommendations
- Monitor competitor activity, market movements, and hospitality, lifestyle, or brand trends relevant to both Tiny Away and Big Tiny
- Support audience profiling, market mapping, and insight gathering to inform positioning, offers, launches, and campaigns
Brand and campaign support
- Support the development and execution of campaigns across digital, partnership, content, and offline touchpoints
- Assist in shaping market-relevant messaging for different regions, audiences, and business priorities
- Review campaign messaging and assets to ensure they align with the tone, positioning, and purpose of each brand
- Support seasonal campaigns, promotional moments, brand storytelling, property launches, and regional initiatives
Cross-functional and cross-brand collaboration
- Work across both Tiny Away and Big Tiny marketing needs, supporting projects that may span hospitality, brand, corporate, or growth communications
- Act as a key coordination point between HQ and regional markets, helping ideas move smoothly from planning into execution
- Work cross-functionally with marketing, design, operations, partnerships, business development, and leadership teams where required
- Support internal alignment across different teams, markets, and priorities
Performance tracking and reporting
- Support campaign and market reporting, including summaries, insights, and recommendations
- Track marketing activities across brands and regions to help identify what is working, where gaps exist, and where opportunities can be strengthened
- Help organise learnings from campaigns, launches, and market activities into clear takeaways for future planning
Content, launches, and partnership support
- Support content coordination across markets, including campaign assets, market-specific copy direction, and local storytelling opportunities
- Assist with creator, media, or brand partnership coordination where relevant
- Support go-to-market planning for new launches, initiatives, and regional growth opportunities across both Tiny Away and Big Tiny
Who we're looking for
- You are curious, organised, and commercially aware.
- You enjoy understanding how different audiences think, what shapes their decisions, and how marketing can be both creative and grounded in insight.
- You are comfortable working across multiple markets and balancing different priorities, while still keeping sight of the bigger picture.
- You are someone who can move between strategy and execution — from researching a market opportunity to coordinating a campaign rollout, to helping refine the story we want to tell.
- Most of all, you are thoughtful in the way you work: clear with details, calm under pressure, and excited by the opportunity to contribute to brands that are growing with purpose.
Job Requirements
- 2–4 years of experience in marketing, brand, campaign coordination, market research, or regional marketing roles
- Experience supporting multi-market or regional marketing initiatives is strongly preferred
- Strong research and analytical skills, with the ability to turn findings into practical and usable marketing insights
- Strong project management and organisational skills
- Strong written and verbal communication skills
- Comfortable managing multiple stakeholders, brands, and priorities across different markets
Bonus if you have:
- Experience in hospitality, travel, lifestyle, property, or consumer brands
- Exposure to both brand and business-level communications
- Experience working with consumer insights, market research, or audience analysis
- Familiarity with Southeast Asia, Australia, New Zealand, or Taiwan markets
- Confidence working across both strategic planning and day-to-day execution
