Senior Marketing Executive

Brief Summary

Join a dynamic team where you will spearhead innovative marketing strategies aimed at attracting and retaining customers while maximizing ROI. This role offers the opportunity to collaborate with industry leaders and influence market presence.

Responsibilities

1. Develop, implement, and execute strategic marketing plans aligned with organizational objectives to draw in potential customers and maintain existing relationships.
2. Monitor and analyze the effectiveness of various marketing communications across multiple channels, including content creation, paid campaigns, and social media, ensuring optimal performance.
3. Collaborate with sales to analyze sales forecasts and assess monthly and annual sales achievements by product and dealer.
4. Manage the marketing budget, coordinating campaigns with sales activities and providing concrete ROI analyses.
5. Conduct market research and competitive analysis to enhance product development and market share.
6. Cultivate strategic relationships with key industry players, agencies, and vendors to explore potential partnerships.
7. Produce engaging content for the website and blog to attract and convert target audiences.
8. Assist in overseeing product development, licensing acquisitions, and ensure quality and service standards contribute to customer satisfaction.
9. Compile and submit comprehensive monthly, quarterly, and annual reports while overseeing performance metrics updates.

Requirements

1. Bachelor's Degree or Diploma in Sales & Marketing, Retail Management, or Business-related field.
2. Minimum of 3-5 years of marketing experience, ideally in a relevant industry.
3. Strong ability to work both independently and as part of a team to execute assigned marketing tasks effectively.