We represent a luxury electronics manufacturer renowned for innovation, design excellence, and superior performance. We are seeking a Senior Marketing & Communications Executive to drive impactful retail strategies and elevate brand messaging across all channels.
Regional Collaboration & Reporting
- Work under the guidance of the central European team and report directly to the APAC Marketing & Communications Manager in Hong Kong.
Marketing Execution
- Lead and implement comprehensive marketing and communication initiatives with APAC partners and distributors.
- Focus on product launches, seasonal campaigns, and festive activations to enhance brand visibility and relevance in local markets.
Brand Governance
- Ensure all regional partners and distributors align with brand standards and strategic direction.
Singapore Market Leadership
- Oversee and manage in-store events, mall activations, and local communications in Singapore.
- Act as the project lead for Singapore-specific marketing initiatives.
Performance & Budget Review
- Conduct quarterly evaluations of marketing activities and budget usage across APAC partners.
Market-Specific Support
- Provide tailored support based on partner needs, which may include:
- Managing brand assets and handling design requests
- Overseeing social media content
- Monitoring PR and influencer activities and generating reports
- Facilitating partner communications
Cross-Functional Coordination
- Collaborate with internal teams to ensure smooth daily operations.
Ad-Hoc Projects
- Support miscellaneous assignments and contribute to special projects as needed.
Budget Tracking
- Assist in monitoring budgets and maintaining accurate reporting tools
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 24 years of experience in trade marketing and/or marketing communications, preferably in consumer electronics or premium/luxury goods.
- Strong understanding of retail dynamics, shopper behavior, and brand storytelling.
- Excellent communication, project management, and interpersonal skills.
