Senior Manager, Marketing, Stills - ASEAN & South Pacific Operating Unit
Reports to: Senior Director, Marketing, Stills ASEAN & South Pacific Operating Unit
Location: Singapore / Thailand
Job Summary
ASP OU Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate with clear accountability for impact and ROI. All roles operate within a tightly integrated OUMarket model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact
This individual contributor role will act as the ASP OU Brand Senior Manager to lead the planning, coordination, and optimization of category marketing initiatives across assigned markets or clusters to drive business results. They partner deeply with regional and country teams to adapt, pilot, and scale programs, driving continuous improvement in execution quality, toolkit adoption, and cross-market learning.
Still Category Brands in partnership with Regional Category - Brand Director, OU/Global Category Leads, and Country Teams:
- Co-develops annual plans with Senior OU Category Lead, and Country Brand Teams in landing category/brand programs, innovation launches, and campaign toolkits for clusters/markets.
- Customizes global playbooks and integrated marketing strategies for local relevance, ensuring efficient cross-market deployment and broad system usage.
- Pilots and implements new programs, gathers activation results and feedback, and recommends refinements to global teams.
- Forges collaborative partnerships with country teams, agencies, and key stakeholders, facilitating test, learn, scale approaches across geographies.
- Synthesizes competitive intelligence and business results, supporting toolkit and system enhancement as a feedback loop to global/category teams.
- Facilitates system alignment,engaging regularly with country/OU teams, surfacing local needs, and supporting two-way knowledge flow and best practice sharing.
Experience & Critical Requirements
- 610 years in category management, shopper or commercial marketing, or similar roles in FMCG, with proven experience in cross-market/cross-functional coordination.
- Strong project management skills, comfortable leading multi-market campaign/toolkit deployments.
- Demonstrated ability to synthesize market insights and translate them into toolkit refinements or guidelines.
- Skilled at stakeholder management and cross-geography alignment.
- Possesses a continuous improvement mindset and a collaborative, agile approach.
Communication Focus
- Acts as a central connector between country and category teams, facilitating two-way flow of toolkit feedback, insights, and activation results.
- Champions adoption of global best practices, encouraging system alignment while addressing local market needs.
- Proactively communicates progress, risks, and improvement opportunities to category leadership and global partners.
About CocaCola ASEAN & South Pacific
The CocaCola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. The CocaCola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We're constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
The Coca-Cola Company: Refresh the World. Make a Difference
We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
