Senior Manager, Marketing and Branding

About The Company

At Foundation Healthcare, we believe that all stakeholders in the healthcare ecosystem must work closely together to deliver better value for the patients we care for. We believe healthcare should be: accessible, affordable and accountable. Currently one of the largest multi-specialty private specialist groups in Singapore, we are supported by our proprietary technology platform and strategic partnerships. Work with us to reimagine and build out the foundation for modern healthcare.

Our Culture

We dream big. We push boundaries. All while remembering the importance of laying the right foundations to build a sustainable organization.

We are a team of passionate and dynamic individuals pursuing our best daily. We respect everyone's ideas and talents, and we embrace diversity.

About The Role

Senior Manager, Marketing & Branding

As Senior Manager, Marketing & Branding, you will be responsible for shaping how Foundation Healthcare is positioned in the market - driving brand clarity and trust, patient engagement, and growth across our specialist network.

You will lead a team overseeing the development and execution of integrated marketing and communications strategies that support both individual specialist practices and group-level priorities. Working closely with physicians and cross-functional teams, you will translate clinical excellence into a clear, differentiated brand and compelling patient value proposition.

This is a highly cross-functional and commercially driven role, requiring a balance of strategic thinking and executional excellence, with high visibility across the organisation.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute a cohesive brand strategy that strengthens Foundation Healthcare's position as a leading integrated specialist platform.
• Define and refine messaging to clearly articulate the group's value proposition across specialties and patient segments.
• Ensure consistency in branding across clinics, platforms, and touchpoints, while enabling differentiation at the specialty and physician level.
• Drive brand governance and guidelines across the organisation.

2. Marketing & Growth Initiatives

• Plan and execute integrated marketing campaigns to support specialist practices, new service lines, and group-level initiatives.
• Partner closely with physicians and internal teams to drive patient acquisition, engagement, and retention.
• Support go-to-market strategies for new clinic openings, service lines, and centres of excellence.
• Identify and implement growth initiatives across digital and offline channels to increase patient volumes and visibility.

3. Content, Communications & Thought Leadership

• Develop and manage internal and external communications, including physician communications, corporate messaging, and digital platforms.
• Lead content strategy across channels (e.g. website, social media, patient education, media) to strengthen engagement and brand credibility.
• Drive thought leadership initiatives to position Foundation Healthcare and its doctors as leaders in their respective fields.
• Support corporate announcements, partnerships, and key strategic initiatives through effective communications.

4. Digital Marketing & Performance Management

• Oversee digital marketing strategy, including paid media, SEO/SEM, social media, and CRM initiatives.
• Track and analyse campaign performance and patient acquisition metrics, optimising for ROI and effectiveness.
• Leverage data and insights to continuously refine targeting, messaging, and channel strategy.

5. Cross-functional Collaboration

• Work closely with Partnerships and Operations teams to align marketing efforts with business priorities and growth plans.
• Provide strategic marketing support to physicians and clinics, translating business needs into actionable campaigns.
• Manage external agencies and vendors to ensure high-quality and timely execution.

Desirable Attributes & Competencies

• 10 –12 years of experience in marketing or branding within the healthcare industry.
• Proven track record in brand building and executing integrated marketing campaigns.
• Strong leadership and talent development capabilities.
• Strong storytelling and content development capabilities, with excellent written and verbal communication skills.
• Data-driven mindset, with the ability to translate insights into actionable strategies.
• Strong project management and stakeholder management skills, with the ability to operate in a fast-paced environment.
• Commercially minded, with an appreciation for how marketing drives business growth.

Foundation Healthcare is an equal opportunity employer. We thrive on diversity and are committed to creating an inclusive environment for all employees.