Straits Retail Property Management Services currently manages four shopping malls in its portfolio: Paragon, The Clementi Mall, The Woodleigh Mall, and The Rail Mall. The Group Marketing Communications team is responsible for driving mall loyalty programmes, international marketing, and partnerships. The team works closely with individual shopping mall marketing counterparts and other stakeholders to jointly achieve business and marketing objectives.
This role is dedicated to the International Marketing and Partnerships portfolio and will work closely with both internal and external stakeholders to drive and execute innovative strategies, think and respond swiftly to market shifts, and ultimately increase loyalty programme member acquisition, shopper footfall, and spend through impactful marketing initiatives and strategic partnerships.
Responsibilities
- Guide and support all malls marketing teams in acquisition and engagement campaigns, as well as performance reporting.
- Devise and execute partner and/or international marketing strategies and plans into content schemes, themed initiatives and actionable campaigns to encourage footfall and spend to the shopping malls.
- Develop a robust calendar of partnership opportunities and corresponding collaboration frameworks across a variety of prospective industries, including but not limited to banks, financial institutions, hospitality, lifestyle, and payment gateways.
- Well-versed with key target tourist markets and proactively conceptualise collaborative campaigns to drive the international marketing strategy.
Job Qualifications
- At least 5 years of work experience in business development, partnerships or a related field, with a degree in Marketing or similar discipline.
- A proven track record in identifying, securing and managing an effective network of partners.
- Prior experience in executing luxury marketing initiatives will be an advantage.
- Articulate, with strong interpersonal and communication skills to engage internal NS external stakeholders at all levels.
- Strong analytical skills, including the ability to interpret data, generate insights, and monitor campaign performance to drive continuous improvement.
- Proactive in follow-up able to work independently and perform under pressure in a fast-paced environment.
- Meticulous and detail-oriented
