Job Title
Senior Manager, Digital Commerce
Company
Myanmar Eduwork Consultancy (MEC) - Maximise Every Chance guiding Myanmar students & professionals through every step of their overseas study, migration, and career preparation journey.
Location
Singapore
Role Summary
The Senior Manager, Digital Commerce will own and drive Myanmar Eduwork's online revenue channels. You will lead strategy, execution, optimisation of e-commerce / digital product sales, and ensure that digital commerce efforts are aligned with business objectives like student recruitment, visa & PR services, job prep offerings, and B2B contracts.
Key Responsibilities
- Develop and execute the digital commerce strategy to grow revenue from MEC's online offerings: study abroad packages, visa/PR application services, job-preparation courses, etc.
- Manage end-to-end digital sales funnel: acquisition, conversion, retention.
- Oversee MEC's website, online service portals, and any digital product platforms. Ensure user experience (UX), checkout processes, and payment flows are optimized.
- Lead marketplace or thirdparty channel partnerships if relevant (e.g. online education platforms, aggregators)
- Collaborate with marketing (digital/SEO/paid ads/content), operations, customer service, legal for smooth deliveries, compliance and quality.
- Define, track, and report key metrics (e.g. website traffic, conversion rates, average order value, churn, customer lifetime value). Use data to recommend changes.
- Test and implement digital tools, technology enhancements, A/B testing, personalization, and automation to improve performance.
- Work with product/service teams to package offerings that sell well online pricing strategy, bundling, promotions.
- Stay on top of digital commerce trends, tools, regulatory or payment landscape (esp. cross-border / overseas education / immigration).
Qualifications & Skills
- Bachelor's degree in Business, E-Commerce, Marketing, or related field. Master's or MBA a plus.
- 5+ years of experience in digital commerce / e-commerce / online business, ideally in education, consulting, or service-based sectors.
- Strong experience with managing online sales funnels, conversion optimisation, UX, payments.
- Familiarity with digital marketing (paid ads, SEO, affiliate) and ability to work closely with those teams.
- Data-driven: experience with analytics tools (Google Analytics, Adobe, etc.), using data to inform decisions.
- Solid project management skills able to lead cross-functional teams.
- Understanding of regulatory, payment, or compliance issues relevant to overseas education, visas, PR, etc., is a strong plus.
- Excellent communication skills (English + Burmese a plus).
KPIs / Targets
- Increase in online revenue from digital offerings
- Improve conversion rate from website / portal
What We Offer
- Competitive salary + performance bonuses tied to online revenue & growth metrics
- Opportunity to shape and scale MEC's digital commerce capabilities significantly
- Working in a fast-growing, mission-driven education & migration consultancy with a strong reputation among Myanmar clients
- Exposure to cross-border regulation, overseas market trends, client work with diverse nationalities
