Senior Growth & Marketing Associate

The Role We're looking for a Senior Growth & Marketing Associate to drive our campaign planning, execution and growth strategy. You'll be the driving force behind how Overmugged reaches students and parents across digital and traditional channels. This is a hands-on role where you'll plan, execute, and optimise campaigns with real budget and real impact. You'll work closely with the growth team and our content associate to bring campaigns to life. While our content team handles the creative, you'll be the one deciding where, when, and how it reaches the right audience. What You'll Do . Campaign Strategy & Execution: Develop and manage media plans, budgets, and buying schedules that maximise reach and ROI . Strategic Planning: Work closely with the enrolment team to monitor enrolment trend and make quarterly planning based on insights and data. . Media Planning & Buying: Plan and execute end-to-end media campaigns across paid social, SEM, display, and offline channels . Performance Optimisation: Monitor campaign performance and continuously optimise spend allocation based on data . Analytics & Reporting: Track and report on key metrics (CPL, CPA, ROAS, CTR) translate data into actionable insights for the team