Position Summary
Role and Responsibilities
- Product Ownership:Manage end-to-end product lifecycle including forecasting, pricing, channel strategy, positive contribution towards the achievement of key KPIs for assigned TV category.
- Market Intelligence:Analyze consumer trends, competitor landscape, and conduct regular competitor product benchmarking to measure price index. Through these category insights, work with Senior PM to define winning product strategies.
- Launch Management:Drive product launches with full accountability for timelines, positioning, pricing and develop go-to-market plans.
- Drive Sell-out:On-going monitoring of sales situation and initiate programs to sustain sales and market share.
- Cross-Functional Collaboration:Partner with sales, trade marketing and marketing communications teams to execute promotional strategies and campaigns.
- Promotion Management:Work closely with functional teams to properly allocate marketing expenses, sales allowance according to business needs and monitor actual expenditure.
- Online Drive:Work closely with online team to build campaigns and improvement plans to achieve online sales target.
- Demand Planning & Managing SCM KPIs:Work with Key Account Managers towards the achievement of sales target and ensure timely demand forecast to meet the target. Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory.
- Business Health:Responsible for ensuring detailed P&L management for all promotion requests.
- Any other Ad Hoc duties and reporting.
Skills and Qualifications
- Minimum Bachelor's degree, preferably in Business Management / Marketing.
- 2-4 years of experience in marketing/product management in consumer electronics or fast-moving industries would be an advantage.
- Commercial acumen, analytical mindset, and a passion for technology and innovation.
- Good business planning, project management and execution skills.
- Good communication, presentation and interpersonal skills.
- Able to thrive in a fast-paced environment.
