Manage the full product lifecycle, including new product introduction and slow-moving item management; optimize product mix and price tiers to support one-stop procurement and customized customer needs.
Conduct market research and analyze competitor data; develop pricing strategies aligned with company gross margin targets; regularly update benchmarking and produce pricing reference lists
Monitor and optimize procurement costs through market surveys and supplier bidding to enhance price competitiveness
Plan and execute e-commerce mall promotions such as special offers and near-expiry campaigns; update promotional placements to improve product sell-through
Collaborate closely with sales, procurement, and other internal teams to ensure smooth product supply and sales alignment, enhancing overall customer satisfaction.
Requirements
Bachelor's degree or above, preferably in Marketing, Business Administration, or related fields.
Minimum 3 years of product operations experience in the B2B fresh food industry, with strong knowledge of fresh product characteristics.
Strong market insight and data analysis capabilities; proficient in using data analysis tools
Excellent communication and coordination skills, with the ability to work effectively across departments
Able to work well under pressure and adapt to complex, fast-changing business environments
