Senior/Executive, Marketing ( 1 Year Contract)

*Please note that this is a 1-year contract and any subsequent renewals or conversion to permanent employment will be subject to management's approval.

Role Summary

Support the execution of digital marketing campaigns to drive awareness and leads for NTUC LearningHub's training programmes.

Key Responsibilities:

Campaign & Event Execution

• Execute integrated campaigns across Google, Meta, LinkedIn, and key event touchpoints (e.g. webinars, sector events, workshops)
• Set up ads, tracking links, registration flows, and campaign/event assets
• Support end-to-end event marketing execution (EDMs, landing pages, reminders, post-event follow-ups)
• Ensure campaigns and event promotions go live on time and align with overall campaign objectives

Content & Collateral

• Develop marketing content across digital campaigns and events (social posts, landing pages, event pages, brochures)
• Support creation of sales and event materials (e.g. decks, invites, on-site collaterals)
• Ensure all content aligns with brand guidelines and campaign messaging

Performance Tracking

• Monitor campaign and event performance metrics (e.g. leads, registrations, CTR, conversions, attendance rates)
• Prepare performance reports with key insights across campaigns and events
• Flag issues early and support optimisation discussions (e.g. underperforming ads, low registration rates)

Coordination

• Work with Product, Sales, and Events teams to align campaign messaging and event objectives
• Liaise with external vendors/agencies for both campaign and event deliverables
• Track timelines, deliverables, and dependencies across campaigns and events

Requirements:

• 2 - 4 years of experience in marketing or digital marketing
• Basic knowledge of Google, Meta, and LinkedIn advertising platforms
• Experience supporting webinars, events, or lead generation activities is advantageous
• Able to manage multiple campaigns and event timelines concurrently
• Comfortable with data tracking, reporting, and campaign/event performance analysis
• Organised, reliable, and detail-oriented
• Exposure to Google Analytics or Ads Manager, and experience working with agencies, preferred