Senior Executive, Corporate and Marketing Communications (SEAA)

About Shangri-La Group

At the Shangri-La Group, we are a heart-warming family. We share something powerful - our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honor, as kin, as family. We strive to be the preferred employer by providing great benefits, a tranquil and sincere working environment, work-life balance, and recognition of effort.

The Opportunity

We are looking for an experienced marketing and communications professional to lead the development and delivery of integrated regional campaigns and communications initiatives that strengthen brand positioning, deepen consumer engagement and support the Group's commercial priorities.

A key focus of the role will be to bring together campaign ideation, creative storytelling and strategic communications, translating brand and business priorities into compelling campaigns, content and stories that resonate across markets. Working closely with regional and HQ teams, Area teams, hotels and external agencies, the role will champion fresh thinking and drive greater integration across paid, owned and earned channels.

As a Senior Regional Executive, We Rely on You To

Regional Communications & PR

• Develop and execute regional communications and PR strategies that strengthen the group's brand reputation, positioning and visibility across key markets
• Identify proactive media opportunities and develop compelling story angles around the group's brands, destinations, hotel experiences, people, partnerships and business developments
• Oversee the development of regional press materials, media pitches, announcements, leadership messaging and other corporate communications content.
• Build and nurture relationships with key regional media, influencers and relevant industry stakeholders
• Work with Area and hotel communications teams to identify opportunities for regional amplification and ensure alignment in messaging
• Support issues and crisis communications, including the development of holding statements, messaging and stakeholder communications, in collaboration with HQ and relevant teams

Content & Brand Storytelling

• Champion compelling storytelling and identify opportunities to develop distinctive content narratives around destinations, cultural experiences, culinary offerings, wellness, sustainability and other relevant brand pillars
• Provide creative direction and editorial guidance for regional content development, ensuring quality, relevance and consistency with brand positioning
• Collaborate with internal content teams, hotels and external creative partners to develop engaging stories and content assets for regional use

Regional Campaigns & Creative Development

• Proactively conceptualise and develop innovative regional campaign ideas that bring the group's brand positioning and business priorities to life
• Translate consumer insights, cultural trends, travel behaviours and market opportunities into compelling campaign concepts and creative storytelling platforms
• Identify opportunities to create distinctive regional content, brand experiences and partnerships that generate consumer interest and engagement
• Work with internal teams and creative agencies to translate campaign concepts into impactful creative executions and content, ensuring alignment between campaign strategy, creative development, content production and channel activation
• Work closely with Performance Marketing to ensure campaign concepts and creative assets are effectively translated into channel strategies and audience engagement opportunities
• Partner with marketing colleagues, Area teams and hotels to develop locally relevant campaign extensions and ensure consistency in brand messaging and execution
• Identify opportunities to amplify campaign reach and impact through media partnerships, influencers, content collaborations and other relevant platforms
• Monitor campaign effectiveness, identify learnings and recommend opportunities to strengthen future campaign development
• Provide guidance, campaign toolkits and communications resources to support local market implementation
• Stay abreast of emerging consumer, media and creative trends, bringing relevant ideas and opportunities to the regional marketing function

We Are Looking for Someone With

• Degree in Marketing, Communications, Public Relations, Journalism or a related discipline
• At least 5 to 7 years relevant experience in integrated marketing, campaign development, brand communications and/or PR, preferably within hospitality, travel, lifestyle or consumer-facing industries
• Demonstrated ability to develop original campaign ideas and translate them into compelling creative concepts and integrated activations
• Proven storytelling, editorial and content development capabilities, with excellent written and verbal communication skills
• Good understanding of the media landscape, digital platforms, influencer engagement and integrated communications
• Ability to connect creative thinking with business and brand objectives
• Proven project management and stakeholder management capabilities, with the ability to manage multiple initiatives across markets

If you are the right person, what are you waiting for

Click the apply button now!