Key Responsibilities
- Strategic Campaigning: Partner with Asset Management and Leasing teams to develop and execute optimum marketing campaigns for both local and global assets.
- Brand Design: Act as the internal creative lead, developing branding assets and managing the visual identity for PLG and its properties.
- Digital Presence: Manage and grow PLG-owned websites and social media channels with a focus on engagement and aesthetic excellence.
- Strategic Partnerships: Proactively identify and cultivate brand and industry partnerships to enhance asset value and lifestyle positioning.
- Executive Communications: Act as the Group's storyteller, drafting high-stakes speeches, press releases, LinkedIn posts, media responses, and FAQs for the Management team.
- Tenant & Internal Engagement: Collaborate with Property Management team for tenant-facing activities and HR for internal communications to ensure a cohesive Group culture.
- Project Leadership: Manage and guide external agencies and vendors to ensure project delivery meets our high standards.
Key Requirements
- Education: Bachelor's Degree in Corporate Communications, PR, or Marketing Communications.
- Experience: 2 - 4 years of related experience (Marketing, PR, or Comms).
- Technical Savvy: High proficiency in Adobe Creative Suite (Photoshop/Illustrator) and Canva is essential, alongside the standard Microsoft Office suite.
- Digital Native: Prior experience in digital/social media marketing with a track record of driving results.
- Communication Skills: Strong analytical, writing, and presentation skills - you can pivot from a formal press release to a creative pitch effortlessly.
- The Creative Flair: A keen eye for design and a genuine interest in luxury, hospitality, and experiential branding.
- Media Network: Established relationships with local and/or regional media; a proven ability to leverage press contacts to secure high-quality coverage is a plus.
- Resilience: The ability to lead projects independently and thrive under the pressure of tight deadlines.
At Pontiac Land, our Human Capital Vision is:
Each individual valued, respected and contributing.
Each team cohesive, learning and aligned.
Each leader serving, coaching and modelling excellence.
Exciting benefits and opportunities await talents who join us! We seek to offer the following:
- A nurturing and team-based culture, with structured training and career development opportunities
- Comprehensive medical coverage, health and wellness programmes and Flexible Benefits for customized suite of benefits
- Unique schemes and benefits and inclusive of employee rates at our hotels and retail mall, birthday leave, examination leave and volunteer leave.
