Senior Executive Strategic Marketing & Communications

Looking for a meaningful role where you can use creativity and storytelling to make an impact in the community

Join RLAF and help drive awareness, engagement, and humanitarian outreach through strategic communications and digital marketing.

Senior Executive, Strategic Marketing & Communications

What You Will Do

1. Digital Content & Social Media

- Lead and execute content strategies across social media, website, EDMs, and digital platforms to support fundraising, outreach, and programme visibility

- Create impactful and engaging content including videos, reels, graphics, photography, and copywriting for platforms such as TikTok, Instagram, Facebook, Telegram and LinkedIn

- Craft compelling humanitarian and impact-driven storytelling featuring beneficiaries, volunteers, partners, and community efforts

- Plan, shoot, edit, and optimise short-form digital content using tools such as Canva, CapCut, Adobe Suite, and AI-assisted platforms

- Adapt content formats and messaging for different audiences and digital platforms

- Stay updated on social media trends, platform features, and best practices to improve engagement and reach

- Manage community-driven content involving volunteers, influencers, ambassadors, and partners

- Monitor social media trends, content performance, and audience engagement

- Maintain RLAF's digital gallery and content archive across programmes and campaigns

2. Strategic Marketing & Campaigns

- Support and execute integrated marketing campaigns for fundraising appeals, humanitarian responses, signature programmes, and outreach initiatives

- Coordinate campaign communications from planning to post-campaign reporting

- Drive awareness, donations, volunteer sign-ups, and public engagement through digital campaigns and paid media platforms

- Work closely with internal teams, partners, influencers, and vendors to ensure smooth campaign execution and aligned messaging

- Support campaign reporting, analytics, and content optimisation

- Maintain RLAF's digital gallery and content archive, ensuring proper documentation across programmes and campaigns

- Monitor content performance and audience behaviour to improve engagement and identify high-performing formats

3. Branding, Creative & Marketing Materials

- Ensure consistency of RLAF's brand identity, tone, and visual standards across all touchpoints

- Design and produce marketing collaterals including social media assets, EDMs, banners, posters, brochures, donor kits, event materials, and presentation decks

- Support event branding, signage, merchandise, and campaign visuals for on-ground visibility

- Coordinate with external vendors and internal stakeholders for timely production and delivery of creative assets

- Support the development and maintenance of brand templates, branding kits, and communication materials

4. Media Relations & Public Communications

- Support media engagement, public communications, and storytelling efforts to position RLAF as a credible humanitarian organisation

- Assist in drafting media materials including press releases, donor updates, impact reports, and communication briefs

- Coordinate media coverage, interviews, and communications logistics for campaigns, programmes, and events

- Monitor media coverage, public sentiment, and digital feedback, escalating reputational risks or misinformation when necessary

- Support timely, accurate, and transparent communications during humanitarian crises and sensitive situations

- Support management of RLAF's website, ensuring content relevance and accuracy

Other Responsibilities

- Marketing admin matters such as sorting out artworks, files, photos and videos

- Liaise with vendors for printing materials

- Support RLAF events/projects e.g. Documenting events with photos and videos, set-up events

Preferred qualification/experience:

- Basic design skills such as Canva, Capcut, Adobe Illustrator, Adobe Photoshop, AI content/video tools

- Basic photography/videography skills

- Basic understanding of analytics, content performance tracking, and campaign reporting

- Diploma or Degree with min. 2 years experience (those with more experience will be offered a higher position)

- Knowledge of Microsoft applications, Google applications

Who Are You

- You are a creative, proactive and driven communications professional with experience in digital content, social media, branding, marketing, or strategic communications

- Ability to work independently, manage multiple projects, and adapt in dynamic environments

- Creative, proactive, and passionate about digital storytelling and community engagement

- Experienced in communications, social media, digital marketing, branding, or content creation

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Why Join RLAF

- Opportunity for overseas humanitarian and monitoring visits

- Meaningful work with community and humanitarian impact

- Creative and collaborative working environment

- Exposure to campaigns, media, and public communications

- Flexible working culture

- Opportunities for growth and hands-on experience across diverse projects

Interested applicants, please submit a detailed resume with photo and expected salary to the link below or to [Confidential Information] by 22nd May 2026.

Ability to start immediately or on short notice is preferred.

Your interest will be treated with the strictest of confidence. We regret that only shortlisted candidates will be notified or contacted.