Company Description
Singapore Medical Group (SMG) was established in 2005 as a healthcare organization with a robust network of private specialist providers spanning diverse medical disciplines and offering complementary diagnostic imaging and health screening services. Guided by a vision to become Asia's leading healthcare network, SMG has expanded significantly since 2013, establishing a presence in Singapore, Indonesia, Vietnam, and Australia. In Singapore, SMG operates more than 40 strategically located clinics in central areas and heartland estates, designed to provide accessible, patient-centered care. SMG also operates a Medical Patient Assistance Centre hotline to cater to both local and international patients.
We are looking for a dynamic and energetic team-player who is keen to join our Marketing team as Senior Executive/ Assistant Manager with the following job responsibilities:
Key Responsibilities:
Digital Marketing:
- Work with Marketing Director to conceptualize and drive key marketing strategies, and to optimise digital marketing efficacy
- Conceptualize and implement marketing strategies and campaigns (both online and offline), focusing on patient/user acquisition, revenue growth and brand awareness
- Develop and create content across various marketing platforms including website, social media, EDMs, print collateral etc
- Drive strategic partnerships to profile the Group's doctors and acquire new patients
- Manage marketing budget and implement tracking mechanisms to monitor marketing efficacy and ROI
- Manage existing digital platforms including websites, marketing automation tools and social media. Implement and manage, if necessary, new digital tools.
- Active involvement in SEO and SEM efforts and the management of digital marketing agencies
- Conduct data analysis based on Google Analytics / FB business information to guide the planning and to optimize the execution of the marketing activities
Account management:
- Work closely with the business manager of assigned business units to support the growth of the relevant businesses
- Regular engagement with doctors to develop marketing campaigns and provide post-mortem updates.
- Manage stakeholders through timely submission of deliverables, regular communications and updates on activities and marketing/ patient acquisition metrics
Preferred Experience/Skills:
- A good degree in Business and major in Marketing is preferred. Those from other majors with working experience in Marketing are also encouraged to apply
- Experience in account servicing work and stakeholders engagement
- Competent with digital marketing platforms and its associated business functions
- Possess a good understanding of Google Analytics, SEO and SEM and has experience in managing digital marketing agencies
- Be updated on the latest digital and marketing trends through self-reading and research on a regular basis
- Experience with graphic design or video production/editing is a bonus,
- Ideal candidate should have an excellent command of English. Individuals with strong copywriting will have an advantage.
