Senior Marketing Executive / Assistant Marketing Manager

About Us: SISTIC is Singapore's leading ticketing technology company, powering experiences that connect people to the arts, entertainment, and sports they love. SISTIC is entering a new growth phase - including a strategic partnership with AXS.com, the global ticketing arm of the US-based Anschutz Entertainment Group (AEG). This partnership strengthens our capabilities in technology, data, and international partnerships, while keeping SISTIC rooted in our mission: supporting creators, promoters, and live experiences across Singapore and the region.

The Opportunity: We are seeking a resourceful, pro-active and well-rounded Senior Marketing Executive to join our team. This is a fantastic opportunity for an individual with a passion for events and entertainment to make a significant impact on our business. You will be instrumental in managing key client relationships, optimizing digital campaigns, and crafting engaging content that resonates with new audiences. If you are a self-starter with an outgoing personality and a love for attending events, we want to hear from you!

Key Responsibilities:

. Client Marketing & Advertising Counsel: Act as a strategic marketing advisor for a portfolio of key clients, helping them achieve their ticketing goals with our marketing assets and services.

. Campaign & Content Creation: Bring a fresh perspective and develop compelling stories and content across various platforms (e.g., social media, articles, email) with a strong focus on engaging new and younger audiences, increasing brand awareness, engagement, and driving ticket sales. Plan and execute integrated marketing campaigns to increase brand awareness, drive ticket sales, and support client initiatives.

. Digital Tracking and Performance (GTM, Ads, Analytics):

o Google Ads: Plan and optimize campaigns (Search, Display, Video) to maximize ROI

o Google Analytics: Analyse campaign performance and user behaviour to provide actionable insights

o Google Tag Manager: Implement and management of tracking tags to ensure accurate data collection across all digital touchpoints

o AI Search Optimisation: Stay ahead of industry shifts by optimising content for evolving AI-driven search environments

. B2B Marketing & Lead Generation: Develop and execute strategic B2B initiatives to generate new leads, promoting our ticketing services to event organizers, promoters, and venues.

. Email marketing: Design end-to-end email marketing campaigns, utilising marketing automation tools to build personalized workflows.

. Market Research & Analysis: Stay abreast of industry trends, competitor activities, and consumer insights to identify new opportunities and refine marketing strategies.

. Cross-functional Collaboration: Collaborate closely with sales, client servicing and customer service teams to ensure integrated marketing efforts and seamless client experiences.

Requirements:

. 2-4 years in a marketing role, ideally within the events, entertainment, or ticketing industry

. Strong hands-on experience with Google Ads, Google Analytics and understanding of Google Tag Manager

. A creative portfolio demonstrating your ability to conceptualize and execute creative campaigns across various media formats

. Practical experience with marketing automation tools (e.g., Salesforce, Mailchimp, MoEngage or similar)

. A keen understanding of digital marketing trends and best practices

. Exceptional communication, presentation, and interpersonal skills

. Adaptable, fast learner who can pivot between creative storytelling and technical data analysis

. Highly resourceful, self-motivated, and results-oriented with a can-do attitude

. Bachelor's degree in marketing, Communications, Business or a related field

What We Offer:

. Collaborative and dynamic environment that values innovation and proactive thinking

. The opportunity to work with leading event organisers and shape Singapore's entertainment industry

. Competitive salary and benefits package

To Apply: Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. In your cover letter, please also share examples of social content created (IG/Tiktok/XHS etc).