Senior Digital Marketing Specialist (SEO & Performance Marketing)

About us

Founded in 2014, Tiger Brokers is a leading global online brokerage firm that leverages next-generation technology to deliver high-quality financial products and services to retail, institutional, and corporate clients worldwide.

Roles and Responsibilities

[Search/Generative/Answer Engine Optimization (SEO, GEO, AEO)]

• Develop and execute SEO strategies to improve organic search rankings and website visibility
• Optimize website content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok)
• Conduct keyword research, competitor analysis, and technical SEO audits
• Develop citation-worthy content strategies to increase brand visibility in AI-generated responses
• Manage website content, landing pages, metadata, and internal linking structures, as well as oversee backlinking processes and efforts
• Stay updated on search engine algorithm changes and industry best practices

[Performance Marketing]

• Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, TikTok, and other relevant digital platforms.
• Manage campaign budgets and optimize cost-per-acquisition (CPA), return on ad spend (ROAS), and conversion performance.
• Develop audience targeting, remarketing, and lead generation strategies.
• Monitor campaign performance and provide regular optimization recommendations.

[Digital Marketing & Analytics]

• Monitor website performance using SEO tools, analyze brand presence in generative AI answers and establish GEO performance metrics
• Track, analyze, and report marketing performance using Google Analytics, Looker Studio, and other reporting tools.
• Develop dashboards and performance reports for management.
• Conduct A/B testing on landing pages, advertisements, and marketing campaigns to improve conversion rates.
• Monitor customer acquisition funnels and identify opportunities to improve user engagement.

Minimum requirements

• 2-4 years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
• Experience in working within the fintech industry with a good grasp of financial products and services
• Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies
• Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude)
• Experience in analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions

[Preferred qualifications]

• Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)
• Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush
• Strong communication, reporting, and stakeholder management skills
• Proven ability to take initiative, independently problem-solve, and drive tasks to completion