About us

Founded in 2014, Tiger Brokers is a leading global online brokerage firm that leverages next-generation technology to deliver high-quality financial products and services to retail, institutional, and corporate clients worldwide.

Roles and Responsibilities

[Search/Generative/Answer Engine Optimization (SEO, GEO, AEO)]

Develop and execute SEO strategies to improve organic search rankings and website visibility
Optimize website content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok)
Conduct keyword research, competitor analysis, and technical SEO audits
Develop citation-worthy content strategies to increase brand visibility in AI-generated responses
Manage website content, landing pages, metadata, and internal linking structures, as well as oversee backlinking processes and efforts
Stay updated on search engine algorithm changes and industry best practices

[Performance Marketing]

Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, TikTok, and other relevant digital platforms.
Manage campaign budgets and optimize cost-per-acquisition (CPA), return on ad spend (ROAS), and conversion performance.
Develop audience targeting, remarketing, and lead generation strategies.
Monitor campaign performance and provide regular optimization recommendations.

[Digital Marketing & Analytics]

Monitor website performance using SEO tools, analyze brand presence in generative AI answers and establish GEO performance metrics
Track, analyze, and report marketing performance using Google Analytics, Looker Studio, and other reporting tools.
Develop dashboards and performance reports for management.
Conduct A/B testing on landing pages, advertisements, and marketing campaigns to improve conversion rates.
Monitor customer acquisition funnels and identify opportunities to improve user engagement.

Minimum requirements

2-4 years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
Experience in working within the fintech industry with a good grasp of financial products and services
Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies
Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude)
Experience in analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions

[Preferred qualifications]

Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)
Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush
Strong communication, reporting, and stakeholder management skills
Proven ability to take initiative, independently problem-solve, and drive tasks to completion

Senior Digital Marketing Specialist (SEO & Performance Marketing)