We are a well-established global company setting up our regional headquarters in Singapore to serve the Asia-Pacific region. As a fast-growing and profitable business, we're looking for passionate individuals to join us in building this new strategic hub. Our core focus is IT equipment and software, primarily serving the consumer market segment.
Position Objective
As a Copywriter at Reolink, you will play a key role in delivering compelling and high-quality written content that aligns with our brand voice and marketing goals. Collaborating closely with our marketing, design, and product teams, you'll craft impactful copy for websites, social media, campaigns, advertisements, and more. The ideal candidate is a creative wordsmith with sharp attention to detail, a passion for storytelling, and the versatility to write in different tones and styles.
Job Responsibilities:
- Craft clear, concise, and engaging copy across various mediums, including web pages, product promotions, social media, campaign slogans, and advertisements.
- Collaborate with the marketing team to develop creative concepts and campaigns that enhance brand awareness and customer engagement.
- Edit and proofread content to ensure accuracy, consistency, and alignment with brand voice and guidelines.
- Conduct research to understand industry trends, target audience, and competitors to inform and elevate content creation.
- Partner with designers to ensure seamless integration of copy and visuals.
- Manage multiple projects simultaneously while meeting tight deadlines in a fast-paced environment. Continuously refine and optimize copy based on internal feedback and performance metrics.
Job Requirements:
- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- Proven experience as a Copywriter, Content Writer, or in a similar role.
- Exceptional writing, editing, and proofreading skills with strong attention to detail.
- Strong understanding of SEO principles and best practices and how to apply them.
- Ability to adapt tone and style to fit different audiences, platforms, and brand goals.
- Creative thinker with the ability to generate fresh, original ideas and messaging.
- Excellent time management and organizational skills with the ability to prioritize effectively.
- A portfolio of published work showcasing a range of writing styles and projects.
