Senior Content Marketing Specialist

Job description

1. Participate in content marketing initiatives for Ant International's business areas.

2. Based on business development goals, create content such as industry reports, online webinars, series courses, livestreaming sessions, and social media content to enhance the scale, quality, impact, and lead generation effectiveness of content.

3. Design content formats and styles tailored to different channels, media characteristics, and audience personas (e.g., user demographics, browsing habits), with a focus on innovation.

4. Improve content production capacity and efficiency to align with team objectives and business needs.

Qualifications

1. Bachelor's degree or higher, with 5+ years of experience in content marketing proficient in various online marketing content formats and social media content strategies, with a proactive mindset for innovation.

2. Preference for candidates familiar with cross-border business development, cross-border payments, and globalization themes.

3. Strong sense of responsibility and teamwork clear analytical thinking with excellent cross-functional and vertical communication/coordination abilities.

4. Goal-oriented, skilled at resource allocation and delivering results.

5. Intermediate English communication skills (written and verbal).