About FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
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In Singapore, FWD aims to change the way people feel about insurance by leveraging technology to deliver products and services that are relevant, easy to understand and always convenient for our customers. To this end, we have a direct-to-consumer (DTC) platform that allows customers to buy their preferred life and general insurance products directly from our website as well as a network of preferred Financial Advisory (FA) firms for customers who want to speak with an advisor before committing to an insurance plan. Whatever their preference, we believe insurance should be simple, reliable and convenient.
If you are looking for a career where you can create a real impact and celebrate living, we invite you to join us on our exciting journey.
PURPOSE
Lead business development efforts across Financial Advisory (FA) and Bancassurance channels to drive sustainable growth, deepen partner engagement, and enhance customer acquisition and retention.
KEY ACCOUNTABILITIES
- Leverage on data analytics to identify growth opportunities, optimize channel performance, and support strategic decision-making with actionable insights.
- Establish KPIs and dashboards to track strategic initiatives and ensure alignment with corporate objectives
- Drive acquisition of new customers and improve distribution performance (e.g., active seller ratio, case count, case size).
- Develop and execute partnership strategies with non-traditional partners (e.g., fintechs, digital platforms) to expand distribution reach and create new value propositions
- Strengthen relationships with core and emerging FA partners to increase wallet share and loyalty.
- Lead initiatives such as lead generation, client seminars, and O2O (offline-to-online and vice versa) campaigns.
- Champion digital transformation initiatives within the distribution function, including adoption of new technologies and digital tools
- Provide market insights and feedback to influence product development and ensure alignment with customer needs and company goals.
- Collaborate with marketing to ensure product positioning and campaigns are market-leading.
- Partner with operations to ensure seamless processes and excellent customer experience.
- Monitor and ensure compliance with regulatory requirements and internal policies.
- Expand the distribution network by onboarding new FA partners.
QUALIFICATIONS / EXPERIENCE
- 8 to 10 years of direct experience managing a FA channel/bank with an insurer
- Strong network and relationships with FA/RMs in the market
KNOWLEDGE, SKILLS & ABILITY
- Experience in leading cross-functional teams and driving organizational transformation
- Strong strategic thinking and commercial acumen, with the ability to translate market insights into actionable business plans
- Good understanding of life products and trends that are key within the FA and bank channels
- Ability to influence key internal stakeholders to deliver a winning products and services proposition
- Ability to provide recommendations based on customer needs and market trends
- Highly independent and motivated
- Customer centric with strong communication skills
- Strong understanding of regulatory landscape and ability to anticipate and respond to changes.
