Overview of the job
Do you want to lead marketing and commercial plans for one of our billion-dollar brands The Senior Brand Manager (Japan Market) identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Japan / Korea via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.
Responsibilities
- Identify Japanese consumer needs and provide actionable insights to R&D and technical teams to design winning products and packaging
- Lead consumer research to develop qualified brand concepts, benefits, and claims addressing unmet needs in the Japan market
- Communicate effectively with Japanese local partners, stakeholders, and suppliers to advance P&G business initiatives
- Lead creative agencies to develop culturally relevant communication ideas and oversee TV copy production for Japan
- Develop and deploy marketing toolkits including copy, print, digital banners, social and eCommerce content, sampling, in-store activations, and demos, guiding the Japan delivery team for execution
- Coordinate with R&D and Consumer Research teams to validate product and packaging through testing
- Craft promotion and pricing strategies, and define customer and distributor trade terms with the local trade team
- Collaborate with technical teams to optimize supply chain solutions and manage product costs within budget
Preferred competencies and qualifications
- College degree (Bachelor's or Master's), preferably with a business focus
- At least 1.5 years of FMCG experience focused on the Japan markets
- Business proficiency in Japanese and strong market knowledge of Japan to develop brand equity and marketing strategies
- Strategic and analytical thinking skills to drive innovation and brand growth
- Strong communication and teamwork capabilities
- Courageous leadership with forward-thinking strategic abilities
About Us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
- Visit http: //www.pg.com to know more.
- Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being in touch so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas.
